The concept was initialized last year with the first All Women Bike Rally in Delhi where 290 bikers came to express their independence and their intrepid spirit. This was significant in terms of it being conducted in the aftermath of the Nirbhaya incident. This was then conducted in other cities like Pune, Nagpur, Mumbai and Kolkata and has also been nominated among the top three activations by a newspaper in the worldwide INMA Marketing Awards.

This year’s rally was nationwide and had Hero Pleasure as the national title sponsor. Shobiz Experiential Communications was the official event partner for executing the rally. It was conducted  across 13 cities including Delhi, Ghaziabad, Lucknow, Mumbai, Thane, Nagpur, Pune, Kolhapur, Aurangabad, Ahmadabad, Nasik, Banglore and Kolkata on the 8th of March- International Women’s Day.

The event has triggered interest amongst several women nationwide from varied backgrounds. Corporations, NGO's and professionals ranging from dentists to teachers have pledged their support to the initiative and have displayed interest in participation.

The rally flag-off took place at the DLF Shopping Center, Saket, New Delhi at 4 pm and it concluded at DLF Promenade Vasant Kunj. Several media personalities and celebrities showed up to lend their support to the event. Amongst them were Gaurav Gera from 'Jhumroo', Kingdom of Dreams, and beauty and skincare expert Shahnaz Hussain.