Here's how some brands are supporting the fight against COVID-19 pandemic
While the government and the related agencies are doing their bit, many businesses, large enterprises and start-ups are also extending their support in this hour of need.
The coronavirus pandemic seems to be leaving an incurable scar globally across all strata of people – a calamity that the current generation has not known to face. However, it is tough times like these that calls for a collective and unified approach to find a comprehensive solution, helping different sections of the society – whether in urban or rural areas. Everyone needs to come together and fight the challenges put forth by the Coronavirus (COVID-19) – follow the set precautions of social distancing and clean & hygienic living and adhere to guidelines of the lockdown. While the government and the related agencies are doing their bit, many businesses, large enterprises and start-ups are extending their support in this hour of need.
Here’s a roundup of some of the efforts by the brands:
FabHotels, India’s fastest growing budget hotels brand, has announced the launch of comprehensive, WHO-compliant pre-emptive safety measures at all of its 600+ properties across the country. The move underlines the budget hospitality chain’s commitment to ensuring the safety and physical well-being of its guests during the COVID-19 lockdown by delivering clean and hygienic living experiences. It is also offering quarantine stay packages to stranded guests, healthcare professionals, and medical authorities at government-prescribed, heavily-discounted rates as it steps up its efforts to support the fight against the novel coronavirus pandemic and alleviate its impact on society.
Zostel has extended a helping hand to travel & tourism business players; aims to help them tide over the pandemic Travel for Tomorrow. Against this backdrop, Zostel – a community-led, experience-driven ecosystem – has taken the initiative of reaching out to the relevant industry stakeholders. These include café owners, adventure companies, alternative accommodation providers, property managers, and franchise owners, among others. By inviting them to join its ecosystem, Zostel aims to support the ground-level staff as well as business partners relying on tourism to tide over the crisis. Through this judicious intervention, the brand anticipates driving a much-needed recuperative transformation within the ecosystem. Under this campaign, the brand will also facilitate redeemable, credit-based travel packages for new-age travel-seekers at nominal prices.
Droom, India’s largest and pioneering online automobile transactional marketplace has announced a fleet sanitization drive for Gurugram Police. Through this initiative, Droom has extended its Germ-Shield technology to deeply sanitize the fleet of cars and bikes currently used by Gurugram Police. It has also expanded the purview of its Germ-Shield service to facilities including hospitals, offices, school, day care residential complex, retail spaces, elevators, and ATMs. Germ-shield, a technology launched under Droom Health, is an antimicrobial surface protection shield. Proven to be effective against SARS and other droplet-based viruses for up to 3 months, it guards surfaces against harmful microbes by inhibiting the growth of microorganisms such as bacteria, algae, yeast, mold, and mildew. The technology polymerizes (bonds) to any surface resulting in a strong, durable, invisible and effective shield with a 99.99% microbial reduction rate.
A health and wellness brand- In the wake of the current lockdown, Gaia has rolled out doorstep delivery services of its products. The leading health and wellness brand has been providing its vast range of nutritional supplements and health food options pan-India since 23rd March 2020.Gaia has deployed its sales officers placed across the country to ensure safe and hygienic delivery of its products. The brand is further boosting consumer convenience by offering multiple payment methods such including credit/debit card, e-transfer and more.
Stanza Living, India’s largest shared living company has launched a food distribution drive to supply 5000 meals each week across Delhi, Bangalore, Pune, Hyderabad and Indore. Joining hands with local police authorities, the company will be providing meals to people stranded due to the lockdown and adversely impacted by scarcity of resources.
InCred, a new-age financial services group has tied up with Goonj and Art of living to support Daily wage earners so they can get daily essential food supplies.
They have also started a donation drive on social media with #InCredforHumanity campaign for its employees, existing customers and our partner to provide their support for this cause
HungerBox has partnered with FeedmyBangalore start-up which has taken an initiative to feed daily wage workers and their families living in camps/slums in both Bangalore and Hyderabad. The fresh meals are prepared in the most hygienic conditions at HungerBox's partners' kitchens and delivered to thousands every day as part of the FeedMyBangalore, FeedMymumbai, FeedMyChennai and FeedMyHyderabad initiative.
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