Havmor ice cream ropes in celebrity chefs as part of “The Coolest Summer Job” campaign
Havmor Ice Cream, as a part of their recently launched “The Coolest Summer Job” campaign, have partnered with renowned Chefs - Vicky Ratnani and Sanjana Patel. Through this association, Havmor will host a knowledge sharing platform for selected candidates, appointed as “Chief Tasting Officers” of company through the campaign.
While the nation-wide hunt for Chief Tasting Officers is underway, Havmor has partnered with Vicky and Sanjana to bring in their expertise on taste, texture, flavors and techniques to introduce new flavors into the Indian ice cream market.
Commenting on the association, Ankit Chona, Managing Director, Havmor Ice Cream Ltd said, “With the constant change in the taste buds of Indian consumers, ice-cream has become a dynamic dessert. Consumers are craving for exciting new flavors which led to the launch of “The Coolest Summer Job” campaign, a consumer centric approach that will help us engage with them. Chefs Vicky Ratnani and Sanjana Patel come with years of experience in the industry and will mentor our selected candidates on ice-cream creations that are experimental and suit the Indian palate. It will be a terrific learning experience for the winners before they embark on the process of making ice cream flavors of their own choice.”
Five best deserving candidates from “The Coolest Summer Job” will be designated as “Chief Tasting Officers” at Havmor and will get a chance to meet renowned Chefs Vicky Ratnani and Sanjana Patel.
Talking about the campaign and his association with the brand, Chef Vicky Ratnani said, "I am delighted to work with Havmor Ice Cream Ltd on this unique campaign. It is a significant move by Havmor to reach out to the right audience and bring them on board to introduce new ice cream flavors. My association with the brand is one of mentorship where I will guide the selected candidates on how they can create new flavors with a local twist. This is going to be an interesting and fun learning experience for all.”
Further Chef Sanjana Patel added, “I am glad to be part of this innovative initiative by Havmor Ice Cream Ltd. I look forward to meet the Chief Tasting Officers selected by Havmor to give them some valuable insights into the ice cream making process. We will be exchanging and discussing ideas on flavors, textures, taste and overall aesthetic appeal. I really appreciate Havmor for engaging with their consumers and involving them in creating these new flavors.”
“The Coolest Summer Job” campaign went live on May 02, 2017 and has received an overwhelming response from the ice cream lovers. Seeing the positive reception, the submission deadline has been extended from May 20 to May 27, thus giving an opportunity to participants across India to showcase their passion for ice cream in innovative ways.
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