HashTag executes launch of Svedka Vodka
Svedka, the vodka from Sweden has finally ventured in India. Suhail Mehra, Prateek Jain and Gautam Seth threw one of the biggest parties at Fio, as they celebrated their new launch while unveiling Svedka in India. Svedka Vodka was first imported in 1998 and it is named after its country of origin and is a mix of the word ‘Svenska’ (meaning ‘Swedish’) and ‘Vodka’ (derived from the Slavic word ‘voda’). The event was carried out by Hash Tag Marketing.
The soiree saw plenty of socialites and party regulars from Delhi such as Rohit Bal, Rakesh Aggarwal, Rohit Gandhi, Gauri-Nainika Karan, Gunjita Dhawan, Anita Bhattal, Vikrum Baidyanath, Sujata Assomull, Rakesh Thakore, Gautam Kalra, Rahul khanna and Neha Nagar amongst others. Suhail Mehra is enterprising Svedka’s entry in India.
The management which included of Jake Jacob, Vice President Asia, Constellation Brands, Rohit Mehra, Managing Director at Mohan Brothers Pvt. Ltd. Suhail Mehra, Executive Director at Mohan Brothers Pvt. Ltd commented, “It is our endeavor to help redefine the beverage industry and hence this new product also we are very pleased to infuse new colors and tastes in the Indian market through introducing Svedka to Indian market. We hope to bring in a refreshing and vibrant change for the existing vodka aficionados.”
Svedka is owned by New York-based Constellation Brands. It operates about 40 production facilities while marketing their product worldwide. The company owns more than 100 brands in wine, beer and spirits.
Around The World