Appliances brand, Haier, has announced a strategic partnership with the North East United Football Club team today for Indian Super League 2014. The announcement comes just days after the team won its first match at the tournament which will see 8 city-based teams playing 61 matches over a period of 70 days and is scheduled to end on the 20th of December, 2014.



The NorthEast United FC from Guwahati, which is co-owned by John Abraham, has received tremendous response from the on-ground spectators cheering for the team during the matches. As part of the partnership, the team will be wearing the new jersey which features Haier’s logo on the front in its capacity of being the official sponsor of the team. Haier will also gain significant brand exposure around the grounds in form in-stadium promotional methods such as Perimeter electronic board branding, Stadium Electronic board static branding etc., for visitors to see.



Commenting on the partnership, Mr. Eric Braganza, President, Haier Appliances (India) said, “We are delighted to be a part of such exciting times where we have an opportunity to be a part of the journey of taking a wonderful sport like football to the masses. This partnership allows Haier to conjoin the synergy of being a young and sporty brand with the aggression of a sport like football.   We are ecstatic that we can now connect with our audience at a more personal level and enjoy the spirit of football together.”



John Abraham, Bollywood Actor and co-owner of NorthEast United FC said, “I am very happy with Haier coming on board to support the NEUFC club in our inaugural year. Our team is built on certain elements that are coherent to the brand’s ethos, which makes it a perfect fit. It is good to know that the association with football is strategic; keeping in mind the potential growth of the sport in the country.”



Haier has always believed in innovation, teamwork and dedication, values that are the core of a sportsman. This partnership with the North East United Football Club strengthens the perfect synergy of core values of both partner brands which are committed to introducing football to a larger Indian audience.



To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint marketing initiatives to engage with their respective fans and consumers across India. In order to celebrate this association, Haier plans a contest on social media where participants stand a chance at winning Haier products personally autographed by the North East United Football Club players.