Gulzar, Usha Uthup and others perform live at 17th Vodafone Aagomoni 2017
Vodafone Aagomoni, the annual nightlong musical extravaganza was held on the eve of Mahalaya, which hosted its 17th edition this year.
The countdown to Durga Puja, the annual celebration to welcome Ma Durga has begun and in less than a week, the residents of Bengal heralded the onset of Mahalaya by waking up to the resounding melody of Birendra Krishna Bhadra’s “Chandipath”. So intrinsically a part of the culture of Bengal, Mahalaya brings along with it, a unique spirit and festive air, including the fragrance of Night Jasmine & Catkin flowers. Vodafone Aagomoni, the annual nightlong grand musical extravaganza was held on the eve of Mahalaya, which hosted its 17th edition this year.
Vodafone Aagomoni 2017 took place on Monday, September 18, 2017 at Science City Auditorium, Kolkata from 7: 30 pm onwards. This year too Vodafone brought together a mix of music and dance legends - Gulzar, Bhupinder Singh, Mitali Singh, Mamata Shankar, Usha Uthup, Soumyajit Das, Sourendra Mullick, Upal Sengupta, Anindya Chatterjee, Iman Chakraborty, Indrani Dutta to name a few.
Traditionally, the privilege of just select invitees, this edition of Vodafone Aagomoni took a step to make the proceedings accessible to a larger group of music aficionados. Vodafone Aagomoni 2017 was even available Live on the Vodafone Play App.
Extending his Mahalaya greetings to Bengalis across India, Arvinder Singh Sachdev Business Head Kolkata and Rest of Bengal Circles, Vodafone India said, “We are delighted to present the 17th edition of Vodafone Aagomoni, an event that has today become the hallmark of Mahalaya in Kolkata. What began in 2000 as an endeavour to translate our Vodafone’s Bengal, Bengal’s Vodafone ideology, has grown bigger and better with each passing year, drawing participation and accolades from the who’s who of art and culture in West Bengal.”
“Taking Vodafone Aagomoni live on Vodafone PLAY App rode on the strength and reliability of Vodafone SuperNet 4G. With Vodafone in SIM 1 for faster upload, download and streaming Vodafone Aagomoni was viewed by many through Vodafone PLAY App on their mobile phones. Join Vodafone in extending a grand welcome to Ma Durga as she prepares for her annual visit to bless our homes and lives”, added Mr. Sachdev.
Vodafone Aagomoni 2017 was also telecasted on Zee Bangla from 11:30 pm onwards on September 18, 2017
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