Grey Goose endorses its tryst with fashion, celebrates second edition of Style Du Jour
Leading vodka brand, Grey Goose, launched the second edition of Grey Goose Style Du Jour, in collaboration with magazines Noblesse, Elle and Harper’s Bazaar at Four Seasons, Mumbai, on 10th December 2013.
In its second year of celebration, Grey Goose Style Du Jour highlighted five new cutting edge looks that will dominate the ramp in Spring-Summer ’14- Punk, True Blue, His is hers, Film noir and Midas Touch. Each magazine created one look representing each trend. Each ensemble was carefully put together by some leading names in fashion journalism with the creative genius of designers including Rohit Gandhi + Rahul Khanna, Shane and Falguni Peacock, Nandita Mahtani, Abu Jani and Sandeep Khosla, Amit Aggarwal, Namrata Joshipura, Shantanu Nikhil, Nikhil Thampi, and Shehla Khan.
Every year Grey Goose Style Du Jour honors personalities who have successfully created a unique sense of personal style both inside and outside their professional arenas. In 2013, Kangana Ranaut and Aditya Roy Kapur were awarded the trophies for the Grey Goose Style Icon Female & Male respectively. Sushmita Sen was adjudged the Grey Goose Style Diva of the year 2013.
Style Du Jour’s second edition saw the who’s who of the fashion and social circles such as Vivek Oberoi, Nandita Mahtani, Neeta & Nishka Lulla, Little Shilpa, Beenu Bawa, Anushka Manchanda, Nikhil Thampi, Ashiesh Shah, Amrita Puri, Sharmila Khanna, Anindita De, Soniya Mehra, Sonal Chauhan, Madhoo, Ira Dubey, Mugdha Godse, Pria Kataria Puri, Bhavna Pandey and several others.
Speaking at the launch of Grey Goose Style Du Jour second edition, Manish Seth - Sales and Marketing Director said, “In its second year, Grey Goose Style Du Jour has yet again proved to be greatly successful in its effort to combine moments of rare excellence with timeless and chic ensembles. Style Du Jour continues to be a collaborative effort of extraordinary minds from the field of fashion and journalism that come together to push boundaries and curate new ideas to establish a unique platform that celebrates the very genesis of Fashion Design”
Grey Goose is treading the fashion canvas of the country with their innovative endeavor and showcasing the style trappings of the country’s premier connoisseurs of fashion, food and beverage. Grey Goose Style Du Jour ’13 also witnessed the unveiling of a unique selection of Style trend inspired cocktails specially created for the occasion by Grey Goose India Brand Ambassador, Nitin Tewari. Each cocktail is an interpretation of the 5 style trends from the bow & red gown inspired Film Noir cocktail to the touch of gold in Midas Touch, these Grey Goose cocktails will take you for a theatrical journey through the most fascinating world Fashion and style.
Speaking on the occasion, Superna Motwane, Editor-in-Chief & Publisher, Noblesse said, "We are very excited to partner with Grey Goose Style Du Jour and create a spectacular experience fusing fashion and luxury. Following the successful launch of Noblesse India, our association with Grey Goose comes as the perfect way to celebrate a premier lifestyle"
“Style Du Jour is a unique opportunity to showcase the philosophy of Harper’s Bazaar – the cutting edge fashion and the emphasis on personal style that make it the country’s premier luxury fashion magazine. In our second year, the Harper’s Bazaar-Style Du Jour association we have taken fashion forward into the digital age with a very special presentation.” Nishat Fatima, Editor, Harper’s Bazaar India, says, commenting on the collaboration.
Commenting on the occasion, Aishwarya Subramanyam, Editor, Elle India, “ELLE is really about taking fashion and having fun with it. We want to spark off ideas in our readers through trying new things, experimenting, just playing with different trends and looks. The Grey Goose association has been the perfect platform to showcase this, to be, shall we say, partners in cool.”
Around The World