Godrej Consumer launches Cinthol's new male grooming range
With this launch, Cinthol becomes the first ever brand to offer complete grooming solutions in the Rs 5,500 crore male grooming market.
Cinthol has announced its foray into the male grooming market by launching 8 new variants for face, body, hair and beard applications. Cinthol’s male grooming range was recently unveiled by Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited (GCPL) during a grooming show with Asian Games gold medallist Arpinder Singh and actor Harshvardhan Kapoor as showstoppers.
With this launch, Cinthol becomes the first ever brand to offer complete grooming solutions in the Rs 5,500 crore male grooming market. Cinthol is one of the most iconic brands for men in India and has witnessed the evolution of men understanding them better. Cinthol’s male grooming range is a comprehensive offering with innovative, multi-benefit and functionally superior products, specially made for today’s awesome men.
Speaking on Cinthol’s entry into male grooming market, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited (GCPL), said, “Studies have shown that men in 18 to 25 years age group spend more money on grooming and personal care products than women in India. They seek simple and multi-functional products that save time. The Cinthol male grooming range perfectly meets this requirement of a man on the move and I am confident that it will make the lives of our male users more awesome and alive. I am particularly excited about the first of its kind unique Cinthol Shave + Facewash and the entire beard range comprising Beard + Face wash, Wax, Oil, After Shave + After Trim which demonstrate multifunctionality and ease of use.”
The objective of Cinthol Male Grooming range is to expand the category across all the aforementioned categories and increase penetration by offering an end to end male grooming solution
Commenting on Cinthol male grooming range, Asian Games gold medallist, Arpinder Singh, said, “It is an honour to be associated with Cinthol which has given us the coolest grooming experiences. For me, grooming is a very important part of my lifestyle. I like to keep my grooming regime simple and less time consuming. Cinthol’s male grooming range has successfully managed to do the same. The multi-functional products like the Shave + Face Wash and the beard range will find a convenient place in my bag whether I travel, hit the gym or when I tour for my work. A guy’s best friend has got to be things that are hassle free and easy to use and Cinthol is that buddy.”
Trusted by 47 million households, Cinthol is Rs 750 crore flagship personal care brand, celebrating the spirit of feeling alive. With premium international fragrances and innovative designs, Cinthol is undoubtedly one of the coolest grooming experiences across soaps, deodorants, talcum powders and shower gels. With its entry into the male grooming market, Cinthol aims to become the grooming choice of vibrant, young India.
Actor Harshvardhan Kapoor, said, “Cinthol has a rich legacy of six decades. I have used Cinthol in my growing up years as well! I am excited to be associated with its new and awesome grooming range. I am an absolute outdoor person and hence for me, grooming is something that should be easy, simple, more DIY and hassle free. With Cinthol’s new range, I see that happening very easily, especially now that I can carry these in my bags wherever I go during my outdoor shoots. It complements my personality, my lifestyle. Infact, Cinthol and me both share a legacy of great men and talents. While I come from an out an out Bollywood family, I have grown up seeing Cinthol being endorsed by iconic personalities such Vinod Khanna, Shahrukh Khan, Hrithik Roshan, Virat Kohli. I am sure this new collection from Cinthol will disrupt the grooming market today!”
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