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Goa takes beach glam to the world with IBFW- Resort Edit 2020

IBFW comes live from the Festival of Festivals this Sunday, August 16, 2020 as part of a high-octane virtual cultural extravaganza.

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Goa brings the world bright and colourful positivity as India Beach Fashion Week (IBFW) – Resort Edit 2020 goes live from its shores this year. The highly successful brand is flaunting some serious swag with an homage to Wendell Rodricks, the first show by the legendary designer’s label since he passed away earlier this year.

The innovative new showcase of the best resort and beach wear in India will see IBFW going digital, allowing everyone – from celebrities and stylists to fashion enthusiasts and viewers – a front-row seat to some explosive fashion from Goa’s gorgeous shores.

IBFW comes live from the Festival of Festivals this Sunday, August 16, 2020 as part of a high-octane virtual cultural extravaganza. IBFW founder Pallav Ojha said, “It is a huge challenge to move from such a grand and successful on-ground format to a virtual one as the content needs to be super engaging and exciting for the audience. But this will only help raise the bar. We’re excited to have many new audiences in this interesting format!”

Wendell Rodricks was known for his minimalist, yet jaw-dropping styles, with his resort collection always turning heads. The show this year pays tribute to his inimitable style and passion for fashion with some of the last pieces he ever created. His partner Jerome Marrel said, “I’m very happy that despite Wendell passing away in February, we have been able to send some of his garments to IBFW Resort Edit digital.” Designs from his studio will take centre-stage at IBFW’s live show along with stylish new collections by Ken Ferns and Nidhi Munim.

Ken Ferns – who has been associated with IBFW since its inception - is looking forward to showcasing his collection The Fernweh Extension inspired by different tribes from around the world. He said, “My inspiration comes from world tribes and I have used a lot of motifs to create my signature prints that are nomadic and bohemian in nature. It’s meant for free-spirited individuals who love to travel, live it up and love it!”

Nidhi Munim has gone the way of sustainability combined with comfort with her latest collection. “With comfort, minimalism and body positivity the essence of the brand, we cater to a unique identity of hybrid collections which focus on the one-piece, two ways, multi-purpose wearability. They’re made from sustainable and tummy tucker fabrics, and we aim to offer a confident, sophisticated and comfortable global solution which is sustainable in culture yet forward in design. Our new collection The Sunshine is inspired by the excessive 80s, with a burst of neon blended in monochromes to add a spunk of positivity in these changing times. I’m truly thankful to IBFW for adding some fun and fashion in our lives.”

India Beach Fashion Week has consistently been among the top three fashion platforms in the country featuring key designers and brands, and focusing on trendy, wearable and unique resort and beach fashion.

Sri Harsha, founder of Silhouette India & co-producer of IBFW Resort Edit, said, “It’s really exciting to be a part of such a big platform that is taking fashion to the next level. With this new live format, the audiences can get exclusive access to online streaming of the ultimate beach looks to flaunt in the coming months.”

IBFW promises a magical show with three masters of style that viewers can enjoy from the comfort of their homes. There’s absolutely no reason to miss it. As Ojha puts it: “It’s fashion. It’s a beach and swim show. And it’s Goa!”

IBFW Goa 2020 streams live on August 16, 2020 from 6.30pm onwards (IST). To book tickets: https://in.bookmyshow.com/events/india-beach-fashion-week/ET00136010


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