Geometry Global joins hands with Encompass to form Geometry Global Encompass Network
WPP CEO Martin Sorrell yesterday announced that Geometry Global and Encompass would operate as a single entity in India by the name of Geometry Global Encompass Network (GGEN).The Network’s management will comprise executives from J Walter Thompson, Ogilvy, Encompass and Geometry Global and the business will be aligned with J Walter Thompson South Asia.
Encompass was acquired in 2008 by WPP and aligned with J Walter Thompson. It is best known for planning and executing events and activations for clients such as Hyundai, Asian Paints, Fiat and Microsoft.Geometry Global (earlier known as OgilvyAction, a division of O&M) is well known for its shopper and rural marketing (Outreach) practices and works with clients such as Hindustan Unilever, Mondelez, Vodafone, Tata Sky, DuPont and the Bill & Melinda Gates Foundation. The Geometry Global | Encompass network will continue to work closely with Ogilvy to benefit clients with the width of services.
With over 400 employees in Mumbai and Delhi, the Geometry Global | Encompass Network will specialize in shopper marketing, rural marketing, large-scale events and exhibitions, urban consumer marketing, digital activation and field marketing. The Geometry Global | Encompass Network will be WPPs horizontal network working across the group.
Speaking of the announcement, Sir Martin Sorrell, CEO, WPP plc said “When WPP decided to set up a horizontal activation platform we combined OgilvyAction, G2 and JWT Action (North America) to form Geometry Global. Today, Geometry Global is working for some of the world’s best brands in almost 60 markets around the world. Through this collaboration in India, we’re following up on one of our key global objectives of offering best-in-class full-service experiential marketing services that can help our clients sell more.”
The Network will also work closely with Group M through a partnership called Geometry@GroupM. This joint team will use GGE’s proprietary tools and category and channel understanding to deliver shopper-marketing solutions to Group M’s clients. Over the last year, Encompass and Group M have operated Team1, a partnership delivering a combination of media and on-ground solutions to a couple of common clients through a single team.
Geometry Global and Encompass will also continue to operate independently for purposes of retaining their areas of expertise and managing client conflict. The Geometry Global | Encompass Network will further extend their reach by collaborations with Go Bananas in Ahmedabad and Showspacein Chennai.
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