Freemantle Media launches ‘India’s Digital Superstars', bags support from Amazon and Gionee


Fremantle Media, best known for producing international brands like Indian Idol and India’s Got Talent have partnered with Mobile video streaming servce ZengaTV and YouTube MCN of India OneDigital Entertainment to announce the launch of first digital talent show in the world ‘India’s Digital Superstars'. A first of its kind Digital talent hunt where the audience will be the judging who is the next Big Digital Star. The show is presented by, powered by Gionee in association with radio partner RedFM.

This digital show will be inagurated by Atul Khatri (winner of CEO’s Got Talent – 2014), Salim Merchant, Anu Malik, Music Director Duo Vishal Shekhar, Director & Producer Anubhav Sinha, Bhoomi Trivedi and Swaroop Khan (Singer, Tharki Chokro, movie PK). This will be a 14 week journey in search of a Digital Superstar where Musicians, DJ’s, comedians, mimicry artists, dancers, contortionists, jugglers, singers, acro gymnasts and many more across all ages are welcomed to participate. Indiasdigitalsuperstar began auditions from January 19th and will culminate with a finale in May. The winner will be given a contract worth Rs. 20 Lakhs from FremantleMedia and One Digital. The auditions are open to all Indians across the world.

Auditions will span across 13 weeks. The 14th week is the grand finale to be held in Mumbai. The platform will encourage participants to upload multiple videos of the talent that they wish to showcase, and will be judged by the audience through the number of views and likes across Youtube, ZengaTV and Facebook.

Internet is a free, democratic, unrestricted medium and fresh videos can be uploaded until a week before Finale Night. The host will come online thrice a week - Mondays, Wednesdays and Fridays for 10 continuous weeks starting from the 5th week of audition.

Anupama Mandloi, Managing Director, FremantleMedia India says "After the super success of Indian Idol, India's got Talent, we at Fremantle are delighted to launch a platform that will be accessible to everyone with internet access. Given that India is a priority market for FremantleMedia and a popular destination for many of our hit international brands, we want to continue driving our strategy of aggregating talent across media with India's Digital Superstars. We have been instrumental in sourcing, discovering and unleashing talent across television and this is the obvious next step for us to take the talent hunt to the internet which is a world unto itself.

Manish Kalra, Director Integrated Marketing, says “The digital medium democratises opportunities and choices and enables easy access to them for everyone like no other medium. We are very excited to be part of India’s Digital Superstar and support this effort to celebrate the immense talent that is waiting to be discovered

Shabir Momin, MD & CTO, ZengaTV & OneDigital adds “The youth today is hungry for exciting and engaging content and 'India’s Digital Superstar' is an opportunity where every moment will count and adrenal will be on the high. This gives everyone a chance to showcase talent from anywhere in the world and be the next start in this world which has no boundaries.”

Mr. Arvind.R.Vohra, India Head - Gionee Smartphones said "Digital as a a platform is connected to the youth of this country. IDS as a  digital platform is the first in the country which creates the opportunity for the youth to showcase the talent and get recognized. We at Gionee are proud to be associated with IDS as this allows the youth to follow their passions and this has got a great synergy with our brand as we also want our consumers to follow the passions and we help them as an enabler for it"

Mr. Gurpreet Singh, COO & Co-founder One Digital Entertainment says With the unique format of the show specially created for the digital platform, India's Digital Superstar will create opportunities for Indians globally to showcase their talent without having to stand in queues or reach specific locations at specific time. Moreover the show is not about highlighting only a couple of contestants but we want to showcase as many talented Indian creators, and that is why the call for entries never stops during the show. As long as the show is on, people can participate and stand a chance to win."

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