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Foxymoron launches Phosphene, a division for innovative tech solutions

With a vision of bringing together content, media and technology FoxyMoron has launched a unique centre called Phosphene. With Phosphene, the agency aims to brings technology at the core of story-telling and user-engagement for brands.

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There is a common misconception that technology is super complicated and unaffordable for daily use and sometimes even for larger brand experiences. Over the last twelve months, Phosphene has worked on internal brands serviced by FoxyMoron to effectively solve this problem and provide tech-integrated solutions to them.

Phosphene aims to provide quick and affordable solutions enabling brands to create unique tech infused digital content, digital transformation, integration with new media technologies and experiential experiences which will look to bridge the online-offline gap.

“Phosphene’s primary focus is to build incredible experiences for the consumer that keeps new technology and innovation at the forefront. Be that online in the digital space or on-ground, we aim to marry creative technology with brands, integrating it seamlessly to come up with unique solutions that will help them up their content and marketing game. We are enabling accessible, attainable, affordable and future focused creative technology for our clients. We aim to help them instill innovation into their campaigns at a higher frequency by making technology approachable, both by making it simple and available.” Said Rishabh Khatter, Head – Technology & Innovations, Phosphene.

The tech arm has already begun catering to various brands across platforms delivering innovative tech innovations such as Artificial Intelligence, Virtual Reality, mixed reality, Machine Learning, 360 video animations, interactive audio, smart apps, invisible ads, shoppable videos and interactive videos, dynocubes and chatbots amongst many others.

On this new vertical, Pratik Gupta, Co-founder, FoxyMoron said, “Digital in India is at a really fun inflection point. Brands who want to innovate on Digital will find what Phosphene has to offer unique, simple, affordable yet groundbreaking in all ways. With our vision to bring together Content, Media and Technology, Phosphene was the missing piece of the puzzle. With creative technology at the core of our story-telling, we don't think of content uni-dimensionally and media uni-directionally. It adds the dimension that most brands in India currently miss due to common misconception of it being difficult to comprehend as well as expensive to implement and maintain. We're looking forward to collaborating with innovators seeking to take brands to the next level with out of the box tech solutions. Personally, I am supremely excited about the comprehensive AI & AR solutions that Phosphene has built for some of our brands and I also believe that this is the future!”



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