Fountainhead executes 20 year celebrations for Sony
Sony Pictures Networks India Pvt. Ltd (SPN), earlier known as Multi Screen Media or Sony Entertainment Television, owned by Sony Pictures Entertainment wanted to celebrate their glorious journey of 20 years. Fountainhead Entertainment was given the mandate to conceptualize and organize an event which would bring out exuberance. The invitees for this grand celebration included the biggest names of Bollywood and Television along with Sony’s internal employees, in honour of their completing 20 wonderful years.
To mark an outstanding 20 year journey of Sony, the theme for this year's party was #SonyTerrific20 and the celebrations were organized at Grand Hyatt, Santacruz, Mumbai. In order to create a pre-event buzz for the party, Fountainhead organized a Flash mob at the Sony office on 29th Oct, where the crew performed on a song track & the shout out was to welcome them for the grand party. A few Sony employees were trained for a week who were a part of the mob along with the flash mob crew on the 29th.
Along with a setup which aptly portrayed this theme, the grand party also witnessed some enthralling performances by Israeli Mentalist Roy Zaltsman, Electric String Angels band, DJ Aqeel, DJ Suketu and Sunidhi Chauhan along with her Band. According to the Sony's vision, the entire venue was transformed into an exuberant and glamorous club giving it a feel of the grand party.
Fountainhead Entertainment ensured a buzzing celebration for the country’s leading entertainment network.They booked the entire event space at Grand Hyatt for the multiple setups. The grand ballroom had a massive stage and chandelier along with the other ballroom areas setup for all the celebrities. The setup also included numerous installations for guest engagement in the pre-function area. A dedicated manpower of 90 people working rigorously for 32 hours and achieved the client’s vision of a gigantic setup.
Fountainhead Entertainment also installed a 25 feet moving chandelier in the center of the ballroom, a technology used for the first time in India at an event. It provided a unique experience as the chandelier’s patterns and lighting were perfectly programmed to sync with the music playing. The DJ platform was setup at the center of stage above the LED Wall at a height, in order to create a better connect with the audience, enhancing the club feel.
To add an international flavor to the party, 4 separate platforms were created across the ballroom where the Russian dancers performed.The visuals, lights and the music throughout the evening were synced as the guests entered the celebrations.There were various engagement activities in the pre-function area such as Karaoke Room, Post-it wall where people could post a wish for Sony, Sling shot wall where a message could be digitally splashed on a wall, a Twitter mirror and a Flip Book area along with various fun props to add to the party element.
The highlights of the event were the mentalist Roy Zaltsman’s introductory act , the moving chandelier in the main ballroom, Sunidhi Chauhan’s performance and music by DJ Aqeel and DJ Suketu.
Commenting on challenges faced by Fountainhead while executing the event, Rohan Salvi, VP - Business Development and Client Servicing, Fountainhead Entertainment, said, “It was an extremely prestigious event as it marked the 20 year journey of Sony Entertainment Television (Multi Screen Media) in India. Hence, it was important for us to translate the client’s vision into reality, right from the selection of invitees to registration and guest management leading to the content and execution. Given the lineage and prestige attached to such an event, perfection is the only norm for Fountainhead Entertainment. Ensuring an extraordinary experience for the esteemed employees, Bollywood and TV celebrities was our main challenge which was lived up to. With an exceptional concept and impeccable production, Fountainhead Entertainment crafted an immersive experience for all the guests to cherish forever.”
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