Fountainhead MKTG makes elbow room in sporting events by organising WWE in India
WWE Champions, Jinder Mahal, Triple H along with WWE Superstars Roman Reigns, Seth Rollins, Dean Ambrose, Braun Strowman, Alexa Bliss, Sasha Banks, and the Singh Brothers gifted their New Delhi fans a night to remember at the WWE Live India event on December 09, 2017.
Thousands from all age groups thronged the Indira Gandhi Stadium to catch a glimpse of their favourite wrestlers in the ring. The prime event was administered by the experiential marketing agency, Fountainhead MKTG, a part of Dentsu Aegis Network. Sony Pictures Networks India, in collaboration with WWE, connected with FHMKTG to organise and deliver an event that will be etched in the minds of WWE fans forever.
FHMKTG’s Rohan Salvi, Vice-President, BD&CS commented, “Having successfully curated and managed IPTL and WWE, we are fast emerging as a multi-dimensional company, well equipped to manage sports events as well. The trick is to be open to last minute changes and to deliver beyond the boundaries. And I can proudly say that we at FHMKTG have been successful in delivering an ace event.”
FHMKTG managed all logistics as well as the security arrangements of the wrestlers. The team ensured the smooth functioning of the event. Adding to the excitement, each wrestler had a personalized video played for his/her entrance.
The team also curated spaces for the activity zones for 2K and Topps. In addition, two stalls for The Souled Store, the official WWE Merchandise partner were setup.
The event was all charged-up by the enthusiasm of the attendees and the wrestlers alike. Loud cheers and hoots were resonating across the arena. Many fans got an opportunity to interact and get pictures clicked with their favourite wrestlers.
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