Fountainhead MKTG executes #OpenHousewithFM for the second year in a row

The second edition of Open House — an exclusive televised breakfast session with the Minister of Finance, India- Arun Jaitley—was managed and executed by Fountainhead MKTG (a Dentsu Aegis Network Company) in February at The Oberoi, New Delhi.


Hosted by Open Magazine a day after the Hon’ble Minister presented the Union Budget for 2018-2019, the event offered an exclusive peek into the inner machinations of the Budget. 

A platform to have an unimpeded chat with the Hon’ble Minister of Finance, Government of India – Shri Arun Jaitley, the event was moderated by Mr. Sanjiv Goenka, Chairman of RP-Sanjiv Goenka Group, the parent company of OPEN magazine. The event was fashioned to ensure a conservative yet contemporary ambient with unconventional seating having the host, the Guest of Honor and the attendees seated on the same pedestal.

This year’s edition of the Open House was attended by over 60 dignitaries from the Ministry of India, media moguls, leading industrialists and honorary members of the Indian Commerce Industry like Ms. Smriti Irani – Minister of Information & Broadcasting and Textiles, Government of India, Mr. Piyush Goyal – Minister of Railways and Coal, Government of India, Mr. Y. K. Modi - Chairman & CEO, Great Eastern Energy Corporation Ltd, Mr. C. K. Birla – Chairman of the CK Birla Group, Mr. Sunil Munjal – Chairman of Hero Enterprise, Ms. Preetha Reddy - Vice Chairperson of Apollo Hospitals, Ms. Kalli Purie - Vice Chairperson of the India Today Group, Mr. Arnab Goswami – Managing Director, Republic TV, Mr. Rahul Kanwal - Managing Editor, TV Today Network, Mr. Rajdeep Sardesai – Indian news anchor and author, currently a consulting editor at the India Today group, among others. 

On the success of the event, Ashok Bindra, CEO, Open Media Network, said, “We are proud of having hosted yet another successful edition of OPEN HOUSE. Being an exclusive and topical event, OPEN HOUSE holds great importance in complimenting the values of our magazine and as such it is vitally important for us to ensure that everything is minutely planned and cross-checked. Having Fountainhead MKTG as our event partner made things easy for us. Their flawless production, hassle-free execution and hands-on support have been invaluable in making this edition of the Open House a big success.”

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