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Fountainhead MKTG executes Aditya Birla Capital Day 2020

Attendees were kept engaged during the event with live polls and quizzes, a key on-ground feature that was successfully replicated virtually.

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Fountainhead MKTG, part of the Dentsu Aegis Network (DAN) India, conceptualised and produced the 12th edition of the Aditya Birla Capital Day – the annual day celebration of Aditya Birla Capital group entities – on 31st July, 2020. The event was hosted virtually this year with over 18,000 attendees through the agency’s in-house virtual event platform MRGE. 

According to Fountainhead MKTG, this was the first virtual event to be streamed live with real-time 3D compositing graphics. It featured an AR-enhanced keynote address by the Chief Executive of Aditya Birla Capital as well as multiple live chat sessions with Rohit Sharma, Vikram Sathaye, BK Sister Shivani and Sparsh Shah. 

Production involving a multi-cam shoot on green screen combined with VFX transported the MC to a dynamic virtual set.

Ajay Kakar, CMO, Aditya Birla Capital, said, “As they say, ‘The show must go on.’ We have been celebrating Aditya Birla Capital Day as the corporate annual day event for the last 11 years. This year was rather unusual and extremely challenging where technology emerged as a great enabler. We were delighted with the use of technology which not only made the event unique and differentiated but reached out to the largest audience ever. Most importantly, the event was very engaging and was presented in an innovative manner, gathering rave reviews from our employees. The event was well curated by the Fountainhead team who managed to deliver a seamless experience.”

“We’re learning as we go,” said Jaishankar VG, President - Events & Activations, Fountainhead MKTG.

He added, “It’s an exciting new space that enables brands to keep the conversation going both within and outside the organization. And we are thrilled to have executed an event like Aditya Birla Capital Day online. It goes to show there are only better things to come! Despite the current situation limiting the scope for live events, the Aditya Birla Capital Day is a definitive proof that the virtual event space is ripe for exploration.”

Attendees were kept engaged during the event with live polls and quizzes, a key on-ground feature that was successfully replicated virtually.

The highlight of the evening was recognising over 116 awardees for their accomplishments across diverse categories. The event culminated with a performance by Benny Dayal and the Funktuation who performed from multiple live locations.



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