Fountainhead MKTG designs 'My Little Pony' and 'Transformers' zone at Comic-con Delhi
Hasbro India LLP flagged off its Comic-Con 2017 participation with My Little Pony zone on November 11-12 at the Comic-con Mumbai, followed by The Transformers zone on December 15-17 at the Delhi Comic-con. Fountainhead MKTG, from Dentsu Aegis Network, planned and executed both stations which received a footfall of approximately 4000 and 3500 people respectively.
The entire agenda for Fountainhead was to create long-lasting buzz and connect with the audience at Comic-con. The design intent was to create high impact, for which colorful visuals were used.
The target audience was heterogeneous and the station showcased brands via multiple consumer engagement activities and product displays.
The Little Pony Zone was designed to personify the pony characters leveraging brand colors and interactive installations.
• The feel of the station was to celebrate the Friendship Festival, with a huge mirror. Wigs and funky glasses were given to visitors to build memories with friends through a photo op.
• The entrance to the zone, had two pony statues, and was brought alive by the rainbow element of the brand logo. It also highlighted the ‘Mane 6’ i.e. they six key characters from the My Little Pony Franchise. In addition, every hour one mascot would entertain the crowd.
• For the Ponification Zone, tattoo artists were hired to ponify the fans with cutie mark tattoos. Other props, such as wigs were also provided to fans to ponify their looks and be a lookalike of their favourite pony.
• An Underwater installation was also set up with a fun bubble machine, which was directly linked with the seaquestria theme of the upcoming My Little Pony: The Movie
Throughout the day, an emcee kept the audience engaged with multiple quizzes. Winners went home with friendship bands and many lucky winners took away couple movie ticket passes.
The station was successful in creating a stir for the then-upcoming film My Little Pony: The Movie and left the audience wanting more!
The Transformers Zone was created to using life-size statues of Optimus Prime and Bumblebee, brand colors and the overall theme of Transformers.
Along with the life-sized statues, the station hosted a game, giving fans an opportunity to convert transformer toys into vehicles and vice versa. The winners were gratified with exciting merchandise. And not only that but also an unexampled AR zone, designed specially to transform fans into their favorite character.
The event closed on a happy note, with successful brand awareness and a one of a kind experience for the fans.
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