Fiat partners with Aircel Chennai Open 2014
Fiat Group Automobiles India Private Limited is the Official Car Partner for Aircel Chennai Open 2014 (owned by IMG and operated and organised by IMG Reliance). This is the first year that Fiat partnered with India’s only ATP World Tour Event that was held at Chennai’s SDAT Stadium.
Fiat Group Automobiles India Private Limited is a fully owned subsidiary of Fiat Group Automobiles SpA, Italy. The car manufacturer is currently selling the FIAT Linea and Punto models, which are manufactured by the Tata-Fiat joint venture. It is also preparing to distribute FIAT and Jeep vehicles in India through an independent dealer network.
The 19th edition of the US$450,000 tournament featured one of the strongest playing fields ever, with an impressive lineup of talent including top 20 players Stanislas Wawrinka, Mikhail Youzhny, Fabio Fognini and Benoit Paire among others. Both Indian and International participants competed for the coveted title. The tournament gave the subcontinent access to a week of scintillating tennis action.
FIAT India also ran a digital contest for tennis fans on its Facebook and Twitter page and the winner was felicitated at a meet and greet event on Sunday, by Rohan Bopanna, an ace tennis player of India. The fans enjoyed meeting and interacting with him at FIAT Meet and Greet event for Airecl Chennai Open.
Nagesh Basavanhalli, President and Managing Director of FIAT Chrysler India Operations said, “It is a pleasure to associate with India and South Asia’s only ATP World Tour event, the Aircel Chennai Open. Across the world, Fiat endeavors to nurture and support a number of sporting disciplines at different levels. We look forward to being an important part of the event and help the tournament build upon the success it has achieved in fostering and promoting the sport in India.”
Ashu Jindal, COO IMG Reliance said, said, “Aircel Chennai Open is glad to enter into this association with Fiat. The company has a rich history in being associated with sports across the globe. We take this opportunity to thank them for their support and welcome them into our family.”
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