Ferns N Petals Launches ‘Sneh’ India’s First Ever Rakhi Brand for Rakhshabandhan 2021
Inspired by traditional art form of Kalamkari, it includes exclusive designer rakhis, boxes and more.
Ferns N Petals launches Sneh, India’s first-ever Rakhi brand. Inspired by traditional Indian art form of Kalamkari, Sneh commemorates the bond of affection between siblings Exquisite Sneh Rakhi collection is available in 120+ countries, where customers can place orders from the comfort of their homes.
The idea of Sneh brand launch was born out of the nuances of the brother-sister relationship and the little fights and arguments that commonly occur in the sibling relationship. Traditional or modern, glam or subdued, with the quirks of love & war, each design from the Sneh collection celebrates the beautiful bond between the siblings. Meticulously designed Sneh boxes and rakhis by the kaarigars of Ferns N Petals with intricacies of the Kalamkari art, a whole range of Rakhi with Sweets, Chocolates, Rakhi with Dry Fruits, Plants and Cakes is live on the website.
Customers looking for novelty, can choose from collection which comprises of Rakhi with Perfumes, Grooming Kits, Electronic Gadgets, Toys and Games, Watches, Men’s Accessories, Herbal Products and more. For international customers, the brand has launched exclusive designer Rakhis, hampers, Rudraksha Rakhis etc.
Talking in detail about the Rakhi Collection and further plans, Paritosh Bindra, AVP- Category at Ferns N Petals, said, “There are so many online players selling Rakhi, but we have proudly created a separate market for ourselves. Our range planning for Rakhi started last year in 2020 amidst the pandemic. We knew that with the situation being so doubtful, we had to keep going. Rakhi is one of the biggest festivals for us, and we want to ensure that our customers have something new to be excited about. We have put much love and thought behind creating the entire Raksha Bandhan product range.
And thus, Sneh- India’s first Rakhi Brand was born! I feel that the Rakhi market is still unorganised at a large scale, and we are trying to bring some order to it. So what are we doing differently this year? We have kept our main focus on the quality of the Rakhis and sourced them from various Indian states like Haryana, Kolkata, Gujarat, UP, Delhi, Rajasthan. We have introduced innovative packaging like Sneh potlis with jacquard prints and handmade embroidery, Nok-Jhonk Boxes, special Lumba Rakhi boxes, joint family Rakhi box, re-usable tin boxes, geometry boxes, three-fold packaging, tassels etc. A lot of the Sneh Rakhi merchandise is such that it can be re-used after the festival, thus reducing wastage.”
FNP has also partnered with several big brands to provide a wholesome gifting experience to their customers. Some of the brands are- Park Avenue, Mercedes Benz, Davidoff, The Man Company, MaCaffeine, Fabelle, Pebble, Swiss Military, JBL, Nivea, etc. One can pair FNP’s premium designer Rakhis with these and get the best gift possible.
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