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Event Crafter manages St. Regis brand experience at Maharaja Bhawani Singh St. Regis Cup 2015

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Announcing its arrival in India with its inaugural property, St. Regis Hotels & Resorts partnered for the first time with Rajasthan Polo Club, Jaipur, to sponsor the Maharaja Bhawani Singh St. Regis Cup 2015. The brand hosted a special polo match - St. Regis Polo Cup - inspired by the family traditions at St. Regis program. The special playoff featured St. Regis Connoisseur Nacho Figueras and his son Hilario, against MaharajNarendra Singh and his son HH Maharaja SawaiPadmanabh Singh of Jaipur. The match played on the 24th of January, 2015lived up to its promise capturing an audience of over 500 distinguished guestswitnessing a spectacular day of polo.



Exclusively invited Polo enthusiasts and guests enjoyed the day’s matches from the St. Regis marquee – including St. Regis signature rituals, afternoon tea and champagne sabering, the iconic St. Regis Bloody Mary cocktail, as well as a soulful jazz performance inspired by the legacy of jazz at the original St. Regis hotel in New York.



Maharaja Bhawani Singh St. Regis Cup 2015 marks the Brand’s association with the royal family of Jaipur and reflects its family traditions at the St. Regis program byinspiringbudding Polo players.



Event Crafter was appointed as the agency taking care of the St. Regis brand experience marking its arrival in India. The responsibilities included branding conceptualization, on-ground brand communication, venue management, logistics&vending agencies co-ordination. Event Crafter as the experiential extension to St. Regis also took care of overall management of its Inaugural dinner at the City Palace and the Brand Immersion event at ITC Rajputana, Jaipur.For the finals, the entire co-ordination and management of on-ground experience and brand communication at the Jaipur Polo ground which saw St. Regis Connoisseur Nacho Figueras playing on the Indian soil, was solely manager by Event Crafter. The match was followed byafternoon tea and champagne sabering at the Jaipur Polo Ground itself. The majestic night had the soulful jazz eveninggetting a historic backdrop ofthe Jaigarh Fort.



Hosted by Paul James, Global Brand Leader, Starwood hotels, the celebrated guest list for Maharaja Bhawani Singh St. Regis Cup 2015 included names like VirSanghvi, Sanjay Kapoor and Suhel Seth.



As per Siddhartha Chaturvedi, CEO, Event Crafter, “more than a professional association, it was a privilege for us to partner St. Regis and create a successful experiential connect between the brand and its distinguished patrons. The scale of the event was not only mammoth but also international in every aspect. We are truly proud to be associated with the experience of the sport and the Maharaja Bhawani Singh St. Regis Cup brings great prestige for us.”



Regarded as one of the most successful Brand launches for St. Regis, the Maharaja Bhawani Singh St. Regis Cup would prove to be one of the most celebrated additions in the tradition of Polo at Jaipur.


Tags assigned to this article:
global hotel launch polo Royal sports

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