Event Capital and Laqshya Media execute 2nd edition of The Edutainment Show


Intellectual Property specialists Event Capital and Laqshya Media successfully executed the 2nd edition of The Edutainment Show, India’s largest exhibition and summit of media, communication and design at JW Marriott, Mumbai on 26th and 27th April.

The event gave students an opportunity to learn about the various career opportunities available to them in the communication industry and subsequently discuss their career paths with industry stalwarts from the concerned creative fields. Media verticals explored included Advertising, Public Relations, Journalism, Television, Filmmaking, Radio, Fashion, Events, Graphic Design, and Animation Design.

A key highlight of the event was opportunity to listen to eminent professionals from the industry deliver short talks. A few prominent names in the list of fifty speakers who took to the stage were Bhaskar Das, CEO – Zee Media Corporation Ltd, Brian Tellis – Director, Fountainhead Events, Rajesh Kejriwal - Founder & CEO, Kyoorious Group, Ashutosh Phatak – Founder, blueFROG and True School of Music, Dhunji S Wadia – President, Everest Brand Solutions and Josy Paul – Chairman, BBDO India among others.

Apart from the speakers, a list of exhibitors also used the platform to inform and persuade the students to train at their institutions. A few notable names present were Whistling Woods International, Ecole Intuit.Lab, Mudra Institute of Communication, MET, Raffles Design International, Flame Pune and NIFT.

On the partnerships and alliances front, Laqshya Media Group, Mumbai Mirror, Big 92.7 FM were Media Partners, Kyoorious was Design Community Partner, Eventfaqs was Community Partner and Lakshya Live Entertainment was Event Partner.

Deepak Choudhary, Director & CEO, Event Capital said, ‘The idea behind ‘The Edutainment Show 2014’ is to showcase the changing paradigms of the field of media, design and communication to enhance the knowledge of the students. The thought is to bring awareness about availability of specialised curriculum to students wanting to foray into unconventional mediums. We are excited to bring back season II post the success of the first season, where we saw more than 3500 students benefiting and choosing a career of their choice.’

The entire event stems from the promising growth prospects of the media and entertainment industry in India. With the sector expected to grow by a CAGR of 14% to reach USD 28.1 billion by 2015, the need for skilled professionals in the industry is higher than ever. Therefore, curriculum that encourage hands-on experience over mere theoretical knowledge will take precedence.

The event concluded with a first-of-its-kind award ceremony titled the Edutainment Awards. The awards ranked nominated colleges across various parameters and were judged by the top names in the media and communications industry.

Among the big winners of the night were Mudra Institute of Communications, Ahmedabad (MICA) who took the Best Communication School award, Asian College of Journalism who won Best Journalism School and Whistling Woods International, which was chosen as Best Film School. Former advertising veteran and social worker Gerson da Cunha was honoured with the Lifetime Achievement Award for his services to the industry.

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