Essilor’s 4th Eye Mitra Convention conceptualized and executed by Zeeco Media

Following a multi agency pitch Zeeco Media was given the mandate to manage and execute Essilor’s 4th Eye Mitra Convention 2017 held at Lucknow on 3rd May, 2017.


Eye Mitra Convention is a unique annual opportunity created by Essilor and its inclusive business arm 2.5 New Vision Generation (2.5 NVG) for young and passionate micro-entrepreneurs ‘Eye Mitras’ to share and exchange their experiences and learn from each other’s challenges and successes.

In the convention, ‘Eye Mitras’ from the states of Uttar Pradesh and Rajasthan meet at a pre decided place. Top performing Eye Mitras were acknowledged and given prizes for their hard work. EMOs were also called on stage to talk about their success stories and how they have overcome their business challenges. Convention also gave them an opportunity to interact with senior management team of Essilor. This convention also motivated EMO to learn from others success story and perform better in coming days at par with the 'winners'. Essilor/2.5NVG team also got a chance to interact with EMOs and tell them about new products, ideas and at the same time keep them together as a big family.

This year Mr Hubert Sagnieres, the Chairman and CEO of Essilor International attended the event for the first time.

This year 850 Eye Mitra from both the states attended the convention. Zeeco Media managed their travelling, accommodation and the entire convention. For their accommodation two resorts in Lucknow were booked for two days.

A big set up to accommodate approx 1000 guests including Eye Mitras, Essilor officials and others was done by tirelessly working for 24 hours. At the convention the Chairman gave a motivational speech and many ‘Eye Mitras’ shared their success stories. The ‘Eye Mitras’ who did the most commendable business were rewarded. The top performer Eye Mitra was awarded with a motor bike.

To entertain the attendees, Mr Raju Shrivastava, a leading Indian comedian delivered a marvelous performance and made the atmosphere cheerful and light after a stirring knowledge sharing session.

Tags assigned to this article:
essilor Conference lucknow dealers

Around The World

Our Publications