Engaging activity by KidZania and Kokuyo Camlin encourages 'selflessness' among kids
KidZania Delhi NCR, an indoor theme park, joined hands with stationery and art material marketer Kokuyo Camlin to create a unique initiative – `Unwrapping Happiness’. In a month long activity conducted by KidZania, children visiting the theme park were encouraged to wrap over 2000 goodies bags with Camlin products, which were then distributed to underprivileged children from the NGO Saraswati Bal Niketan at a glittering event.
Speaking about this initiative, Mr. Viraj Jit Singh – Chief Marketing Officer, KidZania India, said, “KidZania’s vision is to ignite the hearts and minds of kids everywhere by empowering them to make the world a better place. In line with our vision, we support NGO’s and host under-privileged kids at KidZania. KidZania Delhi NCR has already partnered with over 35 NGOs and hosted kids since our launch in May 2016. We thank Kokuyo Camlin for supporting us in this initiative and look forward for such associations that will help empower kids to manage their world better”
Speaking about the `Unwrapping Happiness’initiative Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd said,“We have taken our association a step further with KidZania through this initiative of giving away Camlin goodies to these underprivileged kids. It has been a humbling experience to see the sheer joy and happiness on their innocent faces. We look forward to more such initiatives.”
The idea behind this initiative was to empower children to create an impact on the society in the areas of education, environment and wellness. The children from Saraswati Bal Niketan had a gala time at KidZania Delhi NCR. They participated in the games and activities that were hosted for them. There were overjoyed when they received their goodie bags from representatives of Kokuyo Camlin and KidZania. The initiative -- `Unwrapping Happiness’ was coined with this very purpose in mind. The ceremony was attended by the representatives of Kokuyo Camlin and KidZania Delhi.
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