Emami engages with pop-up contests executed by Eleventh Hour Entertainment and Management Pvt. Ltd.


Bipasha Basu, the brand ambassador for Emami Vasocare Herbal Lip Balm and BoroPlus Anti Pollution Daily Face Wash selected Geeta for Vasocare Lip Balm, ‘Miss Beautiful Smile’ and Sanaa for Boroplus Anti Pollution Face wash, ‘Miss Fresh Face’ as the beauty queens in their respective categories in the Grand Finale of Emami Vasocare Herbal Lip Balm ‘Miss Beautiful Smile of the day’ and BoroPlus Anti Pollution Daily Face Wash ‘Miss Fresh Face of the day’ Contests at High Street Phoenix, Mumbai, on 22nd December, 2013.

A two-day contest undertaken at the mall premises witnessed an assemblage of women aspiring to top the respective beauty pageants. The theme of the BoroPlus Anti Pollution Daily Face Wash ‘Miss Fresh Face of the day’ revolved around “Pollution Ka Solution.” Even as the participating contestants strutted down the aisle with confidence and ease, their views on obliteration of social evils took centrestage. The contestants who enlisted their names were asked to offer solutions for prevalent issues of social pollution e.g. child trafficking, eve-teasing, corruption, glass ceiling in office etc. After a two-day selection exercise, five women were shortlisted to hit the ramp. The winner was adjudged not only on the basis of beauty parameters—her prompt and thought-provoking solutions to incendiary social problems brought her into the winning spotlight.

The Emami Vasocare Herbal Lip Balm ‘Miss Beautiful Smile of the Day’, which ran simultaneously, took up “Lovely Lips for Beautiful Smile” as the theme. The theme was in accordance with the herbal attributes of Vasocare Herbal Lip Balm which gives complete care and protection to lips. Rounds of applause greeted the contestants as they posed with Vasocare Herbal Lip Balm emulating brand ambassador Bipasha Basu. A flurry of fun-contests like creating smiling faces in jigsaw puzzle, choosing smiley balls etc also kept the participants and spectators delightfully engaged.

“A radiant face and a beautiful smile can work wonders. My suggestion to these young girls would be to ward off the effects of pollution in a natural way. BoroPlus Anti Pollution Daily Face Wash does that effectively. The secret to beautiful smile are healthy and well-groomed lips. Enriched with the goodness of Aloe Vera, Tulsi and Chamomile, Emami Vasocare Herbal Lip Balm heals chapped lips, keeping it smooth and well-moisturized.” said Bipasha Basu at the event.

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