EMG Entertainment manages launch of Videocon's CCTV brand 'WallCam'
Videocon Telecom announces its entry into fast growing Rs 6600 Cr Security and Surveillance market with its new brand of ‘Videocon WallCam’. The brand will bring in wide range of security and surveillance products with its prime focus on Video Surveillance products to cater Enterprise, Government, institutional and retail (residential and small commercial set-ups) segments.
Videocon is already engaged in select Government and Enterprise Security & surveillance projects and has bagged many prestigious accounts in the domain, and with the launch of its own brand, VideoconWallCam is eyeing 15% of the organized player market share by the end of FY 2019 and aims to be among the top 3 players in the category by 2021.
The launch took place at Hotel Taj Mansigh in New Delhi and was organized by EMG Entertainment, an experiential agency based in the capital.
Announcing the company’s foray into the new vertical Arvind Bali, CEO, Videocon Telecom said, ‘The currentVideo surveillancemarket of approxRs 3650 Cr is 55% of the overall Rs 6600 Cr security & surveillance market and is projected to growat a CAGR of 26% and reach Rs9150Cr by 2021, which is 2.5 times the current market size. The growth will be driven by households,including small commercial establishment(Shops& offices) segments and the key success factor for market expansion will be affordability, ease of use (plug n play), and quality.This is where Videocon as a brand has its expertise in.We are all set to enter this market in a big way and capitalize on brand acceptability, manufacturing capabilities, R&D, distribution strength and reach.”
Talking about the ‘WallCam’ brand, Bali further added, “Why ‘WallCam’, there is a very interesting background behind this. The term CCTV is a technical lingo and stands for Closed circuit television, while what we are selling is surveillance cameras. There is no product name to identify the category with, and this is where our marketing team came up with this interesting thought of a brand name which could represent the product category, something similar to Handycam for mini-camcorders, and Walkman for mini music players. Our objective is to make our brand ‘Wallcam’ a synonymous to CCTV cameras.”
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