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DesiYUP connects with Indie-musicians in Mumbai

DesiYUP organizes not only cross-over, fusion and folk concerts, but also Indian classical music to familiarize the Dutch society with the Indian sound, instruments, forms and styles.

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Hindi Cinema, giving the artists a huge platform in Holland to showcase their talent and the rich Indian culture. Indian classical music is the root of all Indian music and remains an essential part of all other Indian musical genres. Thus, DesiYUP organizes not only cross-over, fusion and folk concerts, but also Indian classical music to familiarize the Dutch society with the Indian sound, instruments, forms and styles.

Connecting with Indian Musicians

“The idea behind this artist meet is to connect with Indian musicians. Normally the only way to connect with musicians is through social media, but meeting people in person creates a much stronger bond. I want to understand their perspective on creating their own music content and to be updated about all their current music projects. In general music can communicate to a greater number of individuals and over greater distances than language. Making music together or listening to music simultaneously encourages building a community together. And by organizing this artist meet we also bring talented Indie-musicians together under one roof,” says DesiYUP founder Mahesvari Autar. 

Dutch Trade Mission to India

Last year the Dutch Prime Minister Mark Rutte visited India to discus the bilateral relationship with Indian Prime Minister Narendra Modi and this year King Willem-Alexander and Queen Maxima are visiting India to give a follow-up to this mission to strengthen the bound between the two democratic countries. DesiYUP is one of the 140 companies who will participate in this Dutch trade mission, this time Mahesvari Autar will visit New Delhi, Cochin and Mumbai. “DesiYUP is the only cultural organization in this trade mission that focuses on the soft power of India. I believe that Indian music and cultural elements such as traditional dance forms, Yoga, Ayurveda and film play a key role in bridging cultural differences. Cultural diplomacy establishes, revives, and strengthens bilateral relations and mutual understanding between The Netherlands and India.”


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