Dentsu Aegis acquires majority share in Milestone Brandcom
Dentsu Aegis Network today announced the acquisition of Milestone Brandcom, the leading Out-of-Home (OOH) specialist agency in India. With the acquisition of Milestone Brandcom, combined with Posterscope - Dentsu Aegis Network’s global outdoor media agency becomes a major player within India’s Out-of-Home market.
Founded in October 2009 and led by Founder and Managing Director Nabendu Bhattacharyya, Milestone Brandcom is one of the fastest growing integrated outdoor media agencies in the country and India’s largest OOH company based on billings. The 175 strong team of specialists at Milestone Brandcom have more than 100 active clients across a wide range of industries, and provide a full service comprehensive OOH offering which includes an event promotion activation division, rural OOH activation, retail and digital OOH division. Milestone Brandcom recently launched the ‘Milestone Optimizer’, a powerful tool which optimises OOH media plans by tracking 25,000 sites across India and providing Gross Impression Points of an OOH campaign, a first in India.
Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.
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