Demand Surge For Decorators, Caterers, Event Managers During Navratri, Durga Puja: Just Dial Consumer Insights

After last year’s muted celebrations, this year’s demand has started to pick up right from the Navratri and Durga Puja celebrations and is expected to stay robust till Diwali.


Amid the ongoing Coronavirus pandemic and halt in business activities, this festive season demand for decorators, caterers, and event managers shot up significantly across India’s 1,000 towns and cities with Tier-2 cities witnessing a healthy growth rate, according to JustDial, a hyper-local search engine. 

After last year’s muted celebrations due to the outbreak of COVID and the ensuing strict lockdowns, this year’s demand has started to pick up right from the Navratri and Durga Puja celebrations and is expected to stay robust during the entire festive season till Diwali.  

During the Navratri and Durga Puja, Year on Year (YoY) demand for decorators jumped by 141 per cent, DJs by 113 per cent, caterers by 82 per cent, and event managers by 33 per cent, according to the latest report by Just Dial Consumer Insights.

"Tier-I cities witnessed a drop in searches for caterers but demand for other services remained robust.  For the report, Just Dial analysed search trends across India’s 1000 towns and cities," the report said. 

For decorators, demand growth in Tier-I cities remained at par with Tier-II. Kolkata, Patna, and Asansol were India’s top-3 cities with maximum demand. Among Tier-I cities, Kolkata, Chennai, and Bengaluru saw most of the searches while Delhi, Mumbai, Hyderabad, Pune, and Ahmedabad completed the list of top 8 Tier-I cities.  

Among Tier-II cities, most of the demand for decorators came from the cities in eastern India. Patna saw a 3X growth in demand for decorators while both Asansol and Durgapur saw healthy growth rates. Cities like Guwahati, Siliguri, Ranchi, Coimbatore, Bhopal, Varanasi, and Dhanbad completed the top-10 list with the most demand.  

For event managers, "India saw a YOY rise in demand by 33 per cent with Tier-I cities witnessing significantly higher rise vis-à-vis Tier-II. Mumbai, Delhi, and Hyderabad were the top-3 cities with maximum demand across Tier-1 cities. Among Tier-II cities, Jaipur topped the demand list for event managers followed by Surat and Ludhiana. Other cities such as Chandigarh, Bhopal, Lucknow, Patna, Indore, Vadodara, and Kanpur completed the leading 10 cities with maximum demand for event managers," it said. 

However, demand for caterers saw a significant rise across Tier-II cities compared to Tier-I. Trivandrum, a Tier-II city, saw the maximum demand, while Tier-III cities Kangra, and Saharanpur were second and third respectively across the country. Among Tier-II cities, Trivandrum, Indore, and Ranchi were the top-3 cities while Mumbai, Pune, and Chennai saw demand thrust in Tier-1 cities. 

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