Dalda Edible Oils gratify Dial D winners with celebrity meet-n-greet


Yash Raj Films had recently tied up with India's leading edible oil brand, “Dalda Edible Oils” for its hit film, Daawat-e-Ishq.

The movie starring Aditya Roy Kapur and Parineeti Chopra revolves around food and romance which made it the ideal platform for Dalda Edible Oils to partner with as the heritage brand is synonymous with great taste and the love for food.

As part of the consumer participation activity, on Dalda’s Dial D platform participants were encouraged to send in their recipes cooked in Dalda Edible Oil by giving a missed call on 0-80806 99999. At the end of the activity 5 winners with the best recipes were short-listed.

The lucky five winners got the privilege to meet, greet & interact with the star cast of Daawat-e-Ishq, Aditya & Parineeti at the Yash Raj Studio yesterday evening.

The association was promoted through a co-branded TVC.

Elaborating further on this consumer activity, Mr Sagar Boke, Marketing Head, Bunge India said, “We are very happy that via our association with the YRF & the Daawat-e-Ishq team our consumer reach has surpassed all our expectations. Dial D is a unique platform which has always succeeded in helping us connect with our audiences better. Via this activity not only did we manage to connect with our target consumers but we also managed to put a smile on their faces. This activity is our way to thank our consumers for always being part of our Dalda Edible Oils family and for always believing in us and our brand.” 

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