DHL retains 'Associate Sponsor' partnership with Hero ISL for 2nd year
International express services provider, DHL, extends its partnership with the Hero Indian Super League (ISL) for the second time in a row as its Associate Sponsor.
DHL will officially deliver the match ball for all games in the current season as the Associate Sponsor, and will also award the 'DHL Winning Pass’ to the player who contributes towards the highest number of assists during each game. Furthermore, at the end of the tournament, DHL will present the ‘DHL Winning Pass’ to the player with the maximum assists throughout the current ISL season. To raise the excitement amongst football fans, a social media contest will also be held at each of the venue cities. The winner will get to deliver the match ball before the game is kicked off, providing a unique experience of being at the center of all the live action.
Commenting on the partnership, RS Subramanian, SVP & Country Manager, DHL Express, India, said, “Riding on the resounding success from last year, we are delighted to announce that we have extended our partnership with the Hero Indian Super League as we come on board this year as Associate Sponsor. At DHL, we are passionate about football, and over the last decade have globally supported some of the best teams such as the English Premier League 2015 champions, Leicester City, as well as some of the world’s biggest football clubs and tournaments such as Manchester United, FC Bayern Munich and Copa América. As the third most attended football tournament in the world, and the largest in Asia, we believe our partnership with ISL will help bring Indian audiences closer to the game and nurture emerging young talent to compete at a global platform.”
An ISL spokesperson said, “We are happy to extend our partnership with DHL who shares a common vision with Indian Super League to develop talent and make the Indian football ready to compete at a global level. DHL has a long history of being associated with international football clubs and it’s an honor to have the company see ISL as an important league in continuing their football partnership with. As DHL Express gets behind ISL, it celebrates our commitment to football, as well as the many similar values the sport has with DHL such as a speed, passion, teamwork and a can-do spirit."
The eagerly awaited eleven-week 61 match football extravaganza is scheduled to kick off from 1st October 2016 in Guwahati and will feature world renowned international players along with India’s best footballing talent, with eight teams playing in eight cities across the country.
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