DFS group set to launch First Class Beauty campaign at Mumbai Duty Free
Global travel retailer DFS group is all set to launch a month long First Class Beauty campaign at Mumbai Duty Free in Terminal 2 starting October 1st to October 31st at the Chatrapati Shivaji International Airport, Mumbai. This travel beauty promotional campaign in Mumbai will be launched post the success of other First Class Beauty ventures organised at various divisions of DFS across the world. This month long event will unveil a series of product launches, product exclusives, events and tutorials from leading skincare and makeup experts in the world’s largest beauty promotional programme.
During the entire campaign, Mumbai Duty Free will introduce an exclusive product programme tailored to the global traveller’s desires. First Class Beauty will feature collection of the best make-up, skincare and fragrances for all the ways you travel. Whether it’s before, during or after take-off, Mumbai Duty Free Beauty advisors along with industry experts will demonstrate how key travel essentials products will suit customers’ needs. Featured events include special offers and rewards for purchases such as the exclusive First Class Beauty travel bag, exclusive brand gifts, complimentary refreshments and guest make-up artist sessions.
In store promotions by brands like Paco Robanne, Clarins, Bvlgari, Davidoff etc. will ensure that the customers are engaged and spoilt for choice, even for their gift with purchase. To ensure customer participation, OPI will offer engaging activity like nail painting. Shop-in-shops of prestigious brands like Chanel, Dior, MAC, Lancome, Clarins, Estee Lauder and L'Oréal etc. will offer complimentary tips treatments and quick makeovers to interested passengers.
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