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Curtain drops on 10th EEMAGINE 2017, E Factor sweeps EEMAX with 9 awards

The EEMAX Global Conclave and Awards organized by the apex body for events and entertainment in the country Event and Entertainment Management Association (EEMA) on the 8th, 9th and 10th of September 2017 in New Delhi at Pullman Hotel, Aerocity came to a grand closure with the EEMAX Global Conclave and Awards at the Kingdom of Dreams.

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The annual conclave and awards were targeted at the events and experiential industry within India held under the theme “A Decade of Transformation” with a prime focus on celebrating women in the event industry.

Curtains came down with the EEMAX Global Conclave ’17 ceremony which was held with only women from the industry solely carrying out the overall presentation on stage. Hosted by Brian Tellis, who went on to explain, “The evening’s entertainment is an effort in storytelling. Stand-up comedy met Dance and acapella vocals. The result is a compelling story and a unique format."

A Total of 84 awards in over 29 categories were announced; 21 Gold, 34 silver and 31 Bronze, of which E Factor Entertainment bagged 9 awards across categories becoming the highest awarded agency. The most coveted lifetime achievement award was given to Michael Menezes of Showtime Events.

Proceedings of the 10th edition of EEMAGINE were carried out by EEMA's favourite emcee Gitikka Ganju Dhar, for the third year in a row. Actor, presenter and writer Danish Sait brought the awards ceremony alive with his hilarious act along with Sumukhi Suresh, an improv and stand up comic. The awards were scripted and presented under the supervision of of EEMA's erstwhile president Brian Tellis, founder of India's premier event agency Fountainhead Entertainment.

Talking about the 10th Edition of EEMAGINE 2017, Sabbas Joseph, President EEMA and Director Wizcraft International expressed, “It is a milestone for EEMA and being an industry with an equal number of men and women workforce it is our interest that our women has equal footing and say in the industry. Also, it is imperative that their safety and equality is taken care of considering this is an industry that works 24/7. When we curated our sessions it was our intention that we have our women in the forefront of all our major line ups.”

Earlier, in the day motivational speaker, Mark Inglis stole the hearts of the audience as he spoke about Life Transformation while Laura Mackenzie –Stuart, Director –Creative Scotland of 70 years of Edinburgh as a festival city kept the house glued talking about Transformation through Culture. Other speakers of the day included, Roma Balwani, President Group Communications, CSR & Sustainability, Vedanta Group, Sonia Huria, Senior VP and Head – Communications & CSR, Viacom 18 who spoke about Transforming Public Opinion.

In its 10th year, EEMA now represents India’s event industry as its apex body, with a membership of 300 companies. The National Executive Committee, The National Advisory Council and the National and Regional Working Committees, make up an astounding 150 members.

Spread over three days, the annual gala fiesta began with Eduposium; an initiative to enlighten the young minds with the current scenario and future opportunities of the ever expanding event industry.  

Day 2 had a 3km We Care Walk around Aerocity, an initiative to reiterate EEMA’s commitment for gender equality and a safe working environment for women followed by the EEMAGINE 2017 inaugural. Interesting sessions on Culture, Sports, Arts, Festivals, Technology, Wedding and Culinary highlighting their Transformation with respected speakers like Joy Bhattarcharya Project Director for FIFA U-17. The evening witnessed pioneers like AR Rahman in conversation with Roshan Abbas and Babul Supriyo being an integral part of the celebrations. The EEMA coffee table book encapsulating the journey of events in India was also launched in their presence.

The SPOTLIGHT Awards also held on Day 1 brought out the backstage heroes who have been the very backbone of the event industry. The glorious night appreciated, applauded and honored the back stage partners with Gold and Silver under 29 categories. Magical performances by Monali Thankur and Usha Uthup added to the pompous ceremony.

The never seen before HAKA dance performance; a warrior dance from the ancient areas of New Zealand was another exotic highlight of the conclave.

Winners of EEMAX Global Awards 2017 are listed below:

AWARD NO 1 - Best New IP - Event or Activation
Silver- Tarsame Mittal Talent management
Bronze-A2Z Events
 
AWARD NO 2 - Best use of Technology for an Event or Activation
Silver- B Toss Productions
Silver- Lakshay Live Experiences
Silver- Communique Marketing Solutions
Silver- Salt Experiences
Bronze- Lakshay live experiences
 
AWARD NO 3 - Best use of Digital Marketing for an Event or Activation
Silver- Communique marketing solutions
Bronze- Madisson OOH
 
AWARD NO 4 - Best Integrated Communication Program for an IP
Silver- Tarsame Mittal Talent management
Bronze- Fountain Head
 
AWARD NO 5 - Best Internal Event or Activation
Gold- Fountain Head
Silver- Wizcraft
Bronze- Fountain Head
 
AWARD NO 6 - Best Social Media Amplification or Mobile Application for an Event or Activation
Silver- Jagran Solutions
Bronze- Hansa Events
Bronze- Wizcraft
 
AWARD NO 7 - Best Event Management & Experiential Marketing Education Programn
Gold- Wizcraft
 
AWARD NO 8 - Best IP - Event or Activation
Gold- Wizcraft
Silver- Lalloo Ji
Bronze- Efactor Entertainment
 
AWARD NO 9 - Best CSR Event or Activation Initiative
Silver- The Social Street
Bronze- The Social Street
 
AWARD NO 10 - Best Exhibition Space or Retail Display or Experience Centre
Gold- CS Direkt
Silver- CPM India Sales & Marketing
Bronze- Aura Integrated Solutions
Bronze- Aura Integrated Solutions
 
AWARD NO 11 - Best Décor Design for a Wedding or Social Event
Gold- Touchwood Group
Silver- Efactor Entertainment
Bronze- Efactor Entertainment
 
AWARD NO 12 - Best School or Youth Activation
Gold- Victor Tango Entertainment
Gold- Victor Tango Entertainment
Silver- The Social Street
Bronze- Communique Marketing Solutions
 
AWARD NO 13 - Best Road Show Activation
Gold- Vibgyor Brand Services
Silver- Lakshay Live Experiences
Bronze- Jagran Solutions
 
AWARD NO 15 - Best Product or Service Launch Event
Silver- Communique Marketing Solutions
Silver- Communique Marketing Solutions
Bronze- Madisson OOH
 
AWARD NO 16 - Best Dealer Activation
Gold- CPM India Sales & Marketing
Silver- Aura Integrates Solutions
Bronze- Vibgyor Brand Services
 
AWARD NO 17 - Best Televised Event
Gold- Wizcraft
Silver- Wizcraft
Bronze- Wizcraft
 
AWARD NO 18 - Best MICE Event
Gold- Communique Marketing Solutions
Silver- Communique Marketing Solutions
Bronze- ICWF events

AWARD NO 19 - Best Product Launch Activation
Silver- Communique Marketing Solutions
Bronze- Madisson OOH
 
AWARD NO 20 - Best Destination Wedding
Gold- Efactor entertainment
Silver- Touchwood Group
Bronze- Ankita Chugh Weddings
 
AWARD NO 21 - Best Ceremony for Sports
Gold- Showtime Events India
Silver- CRI events 
 
AWARD NO 22 - Best Execution of a Sports Event
Gold- Aura Integrated Solutions
Silver- Jagran Solutions
Bronze- Brand Promotions India
 
AWARD NO 23 - Best Event for the Govt
Gold- Efactor Entertainment
Silver- Efactor Entertainment
Bronze- Showtime
Bronze- Efactor Entertainment
 
AWARD NO 24 - Best Entertainment Design and Execution for a Wedding/Social Event
Silver- Momentum Group
Bronze- Cineyug International Entertainment
 
AWARD NO 25 - Best Mall or Instore Activation
Gold- The Social Street
Silver- Pilcrow Communication
Silver- Wizcraft
Bronze- CPM India Sales & Entertainment
 
AWARD NO 26 - Best International Event
Gold- Salt Experiences
Silver- Communique Marketing Solutions
Bronze- Wizcraft
 
AWARD NO 27 - Best Public Event (Ticketed + Non Ticketed)
Gold- Efactor Entertainment
Gold- Manimus Mice & MediaSolutions
Silver- Lakshay Live Experiences
Bronze- Innobuzz Marketing Solutions
 
AWARD NO 28 - Best Wedding
Gold- Efactor Entertainment
Silver- Touchwood Group
Bronze- Momentum Group
 
AWARD NO 29 -Best Consumer Activation (overall)
Silver- Victor Tango Entertainment
Bronze- Communique Marketing Solutions
 
AWARD NO 30 - Best Signature Event
Gold- Lalloo Ji
Silver- CS Direkt
Bronze- Wizcraft


Tags assigned to this article:
EEMA EEMAGINE eemagine 2017 EEMAX Sabbas Joseph Brian Tellis

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