Coronavirus scare hits the Indian Wedding & MICE industry

Due to the scare a number of destination weddings have been called off and there is considerable dip in the international MICE traffic too.


The outbreak of Coronavirus has impacted the events and experiential industry globally. Some of the biggest events were called off in the US due to the scare.

The scare is now impacting the Indian wedding and MICE industry too. Many destination weddings have been called off and there is considerable dip in the international MICE traffic too.

India annually earns nearly $30 billion from foreign tourist arrivals, a significant part of it includes MICE.. Though China’s contribution is pegged at less than three per cent, an estimated cancellation of around 50,000 tourists in February and March will significantly affect the hospitality, aviation and handicraft industries.

Speaking about the impact of Coronavirus scare on international travel, Naveen Kundu, Managing Director, Ebix Cash Travel and Holiday said, “My total business that has got cancelled or postponed due to the outbreak of Coronavirus is close to 2.5 million dollars.  A lot of companies that had done bookings for April, May and June, specifically from South-East Asia, have withdrawn their consent and this has presented a pretty alarming position in front of us.”

Mentioning about his travel business from overseas he added, “We do a lot of business from the UK, Germany, Israel, Malaysia and Thailand, a lot of business from these places got cancelled. The overall loss to the Indian travel  industry according to my estimate is close to about 100 million dollars.”

The destination wedding sector is equally affected and there is a dip in international bookings. 

“International events like Mobile World Congress Barcelona are called off due to the terror and panic caused by Coronavirus. This is a very big dent in the entire ecosystem. Weddings have been cancelled especially at places like Vietnam and other important destination weddings as well,” said Chetan Vohra, Founder & Director, Wedding Line 

Contrastingly, some industry experts also believe that the ongoing adverse impact can be dealt with. Sharing his thoughts about the impact of Coronavirus scare, Mazhar Nadiadwala, Managing Director, Dome Entertainment said, “The outbreak has been very recent for it to impact an entire industry so soon, so all the is a little far-fetched. We do hope the authorities are able to take corrective measures against the scare.”

According to  Preeti Sharma, Vice President, Jalesh Cruises “It is unfortunate that the coronavirus crisis has affected the hospitality and aviation industry. While we foresee cancellations in travel bookings to South East Asian countries, particularly China, Singapore and Vietnam, we are currently not witnessing any travel restriction on India. Travel agents can look to navigate the tourist's traffic for the spring season break in India and have the chance to experience a leisure holiday within our country itself. At Jalesh, we are following all protocols to ensure timely measures are taken to minimize the risk."

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