Cobalt EMD makes Ooty Go Mad!


India is known to be the land of festivals. And now that sentence has a whole new meaning to it. With music festivals springing up in the country, there’s a bit of a wow-factor in each of those. The recently concluded Go MAD Festival boasted an attendance of 3000 music enthusiasts in its 3-day extravaganza. Held at the picturesque location – Fernhills Palace, Ooty, the mere 2-year old festival hosted 400 performers showcasing 55 acts, along with six workshops held on site. “The Nilgiris have been a favourite getaway right since the days of the British, and our chosenis an exotic destination.The woods between the two stages made it an idealoutdoor experience. The weather too was perfect.  When you arrive there, you feel a certain feeling of being free. It just somehow seemed right to choose Ooty as our location,” comments AdityaTrivedi, Festival Director, GoMAD. The entire event was conceptualised and executed by Cobalt Experiential Marketing.

An eclectic mix of acts

The organisers have outdone themselves in getting the who’s who of the Indian music scene on the same stage. Genres varied to rock to pop to metal to jazz to plain non-definitive melodies. Swiss fusion act 1001 Ways were among the international acts performing at the festival. South African singer SabeloMthembuperformed ethnic music in Zulu and English. The veteran rock band Parikrama was also present at the festival performing the signature 'Tears Of The Wizard'.Noori, the Pakistani rockers played a very energetic set off their Coke Studio performance. Brazilian musician Veronica Nunes performed along with Ricardo Vogt, playing traditional Brazilian samba and dance music.The Shobhna Dance Company brought a bit of a new flavour to this festival with a traditional act on Lord Krishna. Multi-instrument and composer Prem Joshua was the final artist to play the goMAD Festival 2013. Other noteworthy performers included Soulmate, Agam, Emergence, Jeremiah Ferrari, Luke Jon Shearer, Blind Image, Vinyl Records, One Night Stand, F16, Neel and The Light Bulbs, The Tank and the Bangas, BLOT, and others. “Over the last two years we have not had any EDM acts,however, we have had all genres of music from all parts of the world. We call ourselves the only festival that promotes music, art and dance at the festival. We are not a specific rock or EDM festival. We have everything,” adds Trivedi on what makes Go MAD different.

Budding uniqueness

Another interesting feature at this festival was the presence of six workshops. It included a guitar workshop, one for belly-dancing, yoga, photography, dance, contact improvisation. Music and dance workshops, art installations, flea market experience, drum jams gathered quite a crowd. Besides, a new food and catering experience of fresh, hot and healthy food at reasonable prices, was what we offered to the visitors. People of all ages were present, even with families at the venue and the campsites, and we also are a dog-friendly festival so we had a few four-legged friends enjoying themselves as well,” adds Trivedi.

The organisers are planning few corporate events in the future, and are riding high on the success of Go MAD.

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Cobalt festival goMAD music

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