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Cinthol Engages Citizens Across Andhra Pradesh And Telangana Through Virtual Reality

Through this Initiative, Cinthol is striving to innovate the manner in which brands communicate with consumers

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Cinthol, a soap brand from Godrej Consumer Products Ltd (GCPL), has brought in a burst of freshness among residents of Andhra Pradesh and Telangana. The brand set up booths equipped with virtual reality headsets that enable consumers from these areas to experience the freshness of Cinthol via innovative technology. People can wear headsets and immerse their senses into a lemony fresh world. This creative campaign is a step towards connecting with consumers while offering a unique technology in villages. This has fostered people to strengthen the brand’s affinity with freshness.

This activity was conducted across cities, towns, and villages in Andhra Pradesh and Telangana. This includes Hyderabad, West Godavari district, Coastal AP, and Telangana belt. More than 10000+ people experienced the freshness on a sunny day with a twist of virtual reality.

Commenting on this consumer outreach initiative, Somashree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products (GCPL) said, “In Andhra Pradesh and Telangana Our aim was to connect with communities and make them experience Cinthol’s lemony freshness with a touch of technology and virtual reality. Through this Initiative, Cinthol is striving to innovate the manner in which brands communicate with consumers. We are striving to leverage technology to provide a novel Fresh experience in towns, and villages and give our consumers a meaningful connection to Cinthol.”


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Cinthol Godrej Consumer Products Ltd Soap brand

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