Cinepolis associates with Yes Bank to enhance customer experience
Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit, associates with YES BANK, India's fifth largest private sector bank, to offer an augmented customer experience across India.
The 3-year long association between Cinépolis and YES BANK will create synergies between the two organizations. This will translate to exciting benefits for YES BANK Credit and Debit card holders. They will be entitled to 50% discount on movie tickets booked for Friday, Saturday & Sunday shows, across all Cinépolis theatres.
Post the association with YES BANK, the IMAX auditorium at Cinépolis, Viviana Mall will be renamed as YES BANK IMAX. This provides YES Bank the opportunity to associate with the world-renowned IMAX brand and visibility to a wider audience.
Speaking on the association, Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “Cinépolis and YES BANK both resonate with the same ideology of providing best of services to their customers. YES BANK is a trusted bank in India and we are delighted to have partnered with them to enhance customer experience. This association means that, for a weekend movie goer at Cinépolis with 300+ screens across 30+ cities in India, YES BANK cards will become the preferred mode of payment
Speaking on the association, Rajat Mehta, Senior President & Country Head - Brand, Digital & Retail Marketing, YES BANK said, “We are delighted to partner with Cinépolis to deliver significant value to our customers across India. This is one of the most significant partnerships between a bank and multiplex, and will help YESBANK drive spends and affinity among our Retail consumer base.”
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