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Cheil India enters partnership with MDLab to create events and exhibitions offering

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What do you get when one of India’s top 5 agencies decides to associatewith one of the most cutting-edge design houses in the world?That’s a question that Cheil India wants brands to consider as it prepares tohit the market with a unique offering.



The Munich-based ‘Mind Design Laboratory’ is a specialist in creating integrated 360º brand experiences.They have put together some of the most awe-inspiring technology-enabled designs and spaces for brands across the world including at CES Las Vegas, MWC Barcelona,Photokina Cologne, IFA Berlin, Olympia Park Sochi, Westfield London and many others.



Their project teams comprise of award-winning researchers, architects, artists, designers and engineers. This combined offering, which is being rolled out in time for Auto Expo 2015,will incorporate brand-strategy, audience-planning, interactive media,3D design and world-class production management.



This combined offering, which is being rolled out in time for Auto Expo 2015,will incorporate brand-strategy, audience-planning, interactive media, 3D design and world-class production management.



It will offer brands the chance to stand out and make an impact at not only the Auto Expo but also at



a number of other large events and expos such as the CeBIT, Aero India, etc.



NavdeepDhindsa (Cheil India’s Head of Brand Activations & Event Marketing) commented on the



association saying:We couldn’t have found better partners to collaborate with than MDLab. They have designed some truly awe-inspiring exhibitions and events as well as highly memorable brand experiences for retail environments and pop-up format spaces. The kinds of projects they have executed are the stuff of dreams.We are very confident that brands in India will be able to benefit hugely from our combined capabilitiesand really capitalise on all the exciting opportunities that exist in this vibrant market.


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