Ceat bags creative excellence award at the IndiAA Awards 2017

Ceat wins the Auto Others category with “Ceat – roads Mr. Haath Dikhau” advertisement campaign


Ceat Ltd, an RPG Enterprises company was declared winner at the IndiAA Awards for creative excellence for their 'Ceat – Mr. Haath Dikhau Campaign'  in the 'Auto Others' category. The IndiAA Awards 2017 for creative excellence was put together by the India chapter of the International advertising association (IAA). The award was presented at a ceremony on Friday, 8th September, 2017 at the St. Regis in Mumbai.

The campaign has been conceptualized by the ad agency Ogilvy & Mather and competed with the best brands across the country and emerged a winner in the Auto Others category. The campaign demonstrated creativity, with freeze frame effects to grab attention and a satirical narration of jaywalkers that we witness in our everyday lives. 

Commenting on the occasion, Mr. Nitish Bajaj, VP Marketing, Ceat Ltd. said, “Ceat is immensely delighted to have received the prestigious IndiAA Award for creative excellence in our Mr. Haath Dikhau Campaign. We constantly stride to innovate with our brand communication and it feels great to have our efforts recognized. We at Ceat would like to thank all our stake holders to make this campaign successful.”

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