Cartoon Network engages 10000 Mumbai students with #BachchePoliceBulayenge initiative
As a part of Cartoon Network’s #BachchePoliceBulayenge campaign, launched in association with the Mumbai Police, the channel’s most beloved toons Kris from Roll No. 21 and Ben 10 are meeting several school kids across Mumbai city, in the month of March. Taking the awareness programme to different schools, #BachchePoliceBulayenge tour includes visits to Campion School in Colaba, Panbai School in Santacruz, Swami Vivekanand School in Kurla among others where Kris and Ben 10 will be engaging with 10,000 school kids spreading the important message of child safety and security.
The kids will get an exciting opportunity to meet and greet their favourite toons while learning about child safety and security do’s and don’ts. Through a fun skit, Kris and Ben 10 will show ways to ensure road safety, precautions to be taken when approached by strangers, the importance of dialling 100 in case of an emergency, and simple yet smart ways to be a responsible citizen.
Through ‘Thank A Cop’ activity Cartoon Network expressed gratitude towards Mumbai Police, with a heartfelt and simple gesture. Ben 10 and Kris along with the school kids presented policemen with roses as a token of appreciation and love for their undying commitment to serving everyone.
Launched on Children’s Day in 2017, this campaign aims at instilling the habit of approaching the police in case of an emergency. This campaign includes a five-part video series highlighting several issues concerning kids in Mumbai.
The school and police station visits only further reinforce Cartoon Networks commitment to creating awareness and building a safer environment for kids, an extension of its enduring promise to deliver responsible content which is entertaining and safe for its little fans. The aim to launch this initiative is to enable city’s children with all the right information to help them lead to becoming a responsible citizen and follow all rules and regulations.
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