Candid organizes 'meet & greet with Chhota Bheem' for Pidilite
Rangeela colours, one of the leading brands from Pidilite Industries had recently reached out to school kids across India with a complete-the-slogan contest. Rangeela partnered with Pogo Channel for the promotion on Rangeela Tempera Colours 48 ml pack. As a part of gratification for the activity, the winning kids were invited to a meet and greet session with Chhota Bheem in their respective cities.
Candid Marketing designed and executed these meets across Mumbai, Delhi, Kolkata, Chennai, Ahmedabad and Lucknow.
The winning kids were allowed to bring two friends along with their parents/ guardians to a central location. The entire look and feel of the event was inspired by Chhota Bheem's village - Dholakpur. Amongst the activities held were on spot painting competition, magic show and interactive sessions. The winners were gratified with certificates and other goodies by Chhota Bheem.
Commenting on the activity, Amrita Kumar, Managing Partner, Candid Marketing said, “Meet & Greets are a large part of closing the loop for a lot of campaigns. Planning this one was fun particularly since it was for kids meeting their favorite character. The event was executed across 6 cities within 8 days.”
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