Candid Marketing bags six new accounts
Candid Marketing, a Strategic Brand Activation agency has bagged activation campaigns for 6 new brands in the recent past. The company has bagged events &activation campaigns for Diageo, Nivea, Reckitt Benckiser’s Scholl, Hindustan Unilever’sKwality Walls, Whirlpool& KPMG.
For all of these clients, Candid has strategized experiential and digital activation campaigns focusing on the specific target groups & marketing objectives. The activations include multiple formats such as conferences, roadshow activation, modern trade activities, and large formatevents.
For Kwality Walls, Candid designed a Joy Van- a branded Van with the thought of celebrating the week of joy by directly connecting to the consumers & an objective to promote KWALITY Wall’s Ice-cream in two targeted cities Mumbai and Delhi.
For Reckitt Benckiser’s- Scholl, In-store activation was executed across modern trade outlets to generate awareness&product trials. Candid Marketing executed a multi-city activation for Whirlpool’s Microwave-Oven Jet C World Series &Minerala 90 Water purifier at the retail stores. Similarly for Nivea India & Diageo, activities will kick start in the month of June.
Candid Marketing also organized an internal event for KPMG employees at KTPO (Karnataka Trade Promotions Organization), Bangalore followed with a performance by Raghu Dixit.
Commenting on the campaigns, Atul S. Nath, Managing Director, Candid Marketing says, “Working with new brands and marketing teams is great fun. We enjoy the ‘courting’ process and the relationship building that follows. Building brands is what we have always strived for and we will certainly do the same for these brands!”
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