Candid Marketing bags activation mandate for "Too Yumm" from RP- Sanjiv Goenka Group
The RP - Sanjiv Goenka Group, on Monday, announced its entry into the FMCG space with the “Too Yumm” brand of guilt-free snacks. Candid Marketing has been chosen as the brand activation partner.
Candid Marketing has come on board as the brand activation partner for “Too Yumm” to land the brand in 3 key markets– Pune, Gurgaon and Kolkata.
The Too Yumm brand focuses on tapping into the guilt free snacking market, with its proposition of #NoSharam. Candid will be working closely with various stakeholders to create brand buzz and help consumers get a taste of the products while maintaining the #NoSharam imagery.
The brand will be activated across touch points - Malls, Corporate Parks, Modern Trade Outlets, Residential Complexes, Cinemas, Bars & Pubs. A load of fun, guerilla marketing stunts are also lined up for the brand and will be on show soon!
“Working on the brand pitch was very exciting! Our ability to marry insightful ideas with sound strategy, backed by our focus on tech enabled brand experiences, got us through. What adds to the excitement is the collaboration with various agencies to deliver an integrated campaign!” says Puneet Malhotra, Managing Partner, Candid Marketing.”
Around The World