Candid Marketing, a leading experiential marketing and brand activation agency, has announced an alliance with The New Business in the areas of growth and business development.

Commenting on the association, Atul S. Nath, Brand Activation Maven & Creator of Fans at Candid Marketing, said, “We are constantly looking to innovate our offering and add greater value to our clients. I look forward to working closely with Shiv in this regard to deliver greater value and business results for our clients.”

Added Shiv Sethuraman, Founder, The New Business, “Atul and the leadership team at Candid are galvanised by the enormity of the disruption across the marketing communications services landscape and see it as an opportunity to reinvent and reinvigorate their organisation.  TNB has been hired to help Candid drive a compelling & future focused offering that drives strong business growth. With this association, we also sign on our first Client in the Delhi market, hopefully the first of many.”

In 2016, R Sriram, Founder Next Practice Retail & Crossword Bookstores, had started advising Candid Marketing as a strategic advisor and mentor, to give the business a new direction. 

Both R Sriram and Shiv Sethuraman would contribute as Independent Advisors for the growth of Candid Marketing.