Candid Marketing Executes Kwality Wall’s Week of Joy Celebration
Kwality Wall's, the brand that offers a range of frozen desserts recently celebrated The Week Of Joy 2015 to bring smile on the faces of its customers through the JOY VAN and create a joy moments as they devour the ice-creams to beat the heat this summer.
Candid Marketing, as a part of the celebration conceptualized & designed an activation program with an objective to promote KWALITY Wall’s Ice-cream in two targeted cities Mumbai and Delhi. With the thought of connecting with the consumers, Candid Marketing designed a Joy Van- Kwality Walls branded Van.
As part of the activation the Joy Van visited pre- decided hotspots across Mumbai & Delhi which included corporate, parks, Housing societies, Malls, Market places from 5th May until 15th May. The joy van enabled the week of joy celebration through a simple press button which on pressing, a light flickered & a JOY GIFT was presented. The Joy gifts includes various ice creams, flower bouquets, soft toys, button buddies etc.
The van also had a camera mechanism at the exterior back of the van to capture the people’s expressions and also helped determine the age of the consumer on the basis of which the joy gifts were availed. The presents ranged from Ice cream catering to all the age groups; kids were presented with kids range ice creams; middle aged consumers were given magnum range and so on.
Kwality Walls has so far managed to make 12,000 happy consumers in just 5 days with the Candid’s designed Joy Van.
Commenting on the activity, Ms. Amrita Kumar, Managing Partner, Candid Marketing said, “We have been closely associated with Hindustan Unilever Ltd. for many years now. The activity has received good response from TG in Mumbai & Delhi. In just 5 days, we reached out to an audience of over 12,000. Planning & execution were the key aspect to ensure Joy Van reached the right audience through the right locations.”
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