CRI events executes launch of Flipkart’s new app Ping


Taking technology a notch higher to further enhance customer experience, Flipkart, announced the launch of ‘Ping’- a brand new ‘social shopping’ experience on the Flipkart app in a media launch event yesterday, organised by CRI events.

The press conference held at F Bar & Lounge, Delhi was followed by a Bloggers meet in the evening. Amit Tandon, standup comedian and Astitva band performed in the evening during the Bloggers meet, adding entertainment quotient to the entire event. Using Ping, Flipkart users will get to chat with friends while shopping, and share experience using text, photos & emoticons in real time.

Shopping is way more than the act of viewing a catalogue, selecting a product and buying it at the click of a button and thus, with Ping, Flipkart aims to fundamentally redefine the shopping experience and make it near ‘real-life’ in ‘real –time’.

“Shopping is primarily a social activity and going for it with friends and family has been the norm since time immemorial. Online shopping, on the other hand, has largely remained a solo experience. ‘Ping’ aims to transform online shopping by allowing users to talk to each other real time in order to make decisions and decide on what to buy!” said Flipkart’s Chief Product Officer, Punit Soni.

Punit further added, “The unique blend of messaging and shopping is a unique and first ever experience that one can now enjoy online at Flipkart!

Commenting on this breakthrough innovation, Peeyush Ranjan, CTO and Head of Engineering, Flipkart, said, “A research conducted by our team revealed that the inability to shop collaboratively is the number one barrier for online shoppers these days. Flipkart Ping, conceived and built completely by Flipkart's in-house technology team, aims to resolve this very challenge and provide a one-of-its-kind unique shopping experience to our customers."

“Ping has been built keeping in perspective the user experience journey of Flipkart customers. Highly advanced architecture was employed to ensure dynamic traffic surges are handled well. It has also been optimized for efficient results even on slow 2G networks. Ping will also support android wearables where user can read and reply to messages from their android watches.” said Peeyush.

Currently in its beta stage of development, Ping will be available to customers through an invite only model in the first phase.

Talking about the app launch, Anand Bhaskar, Head - Concepts & Communication, CRI events, said, “This is a great initiative by Flipkart and we are proud to have partnered with them on the launch of this app. We truly believe that this will go very far in terms of changing customer’s online shopping experience.”

Tags assigned to this article:
application CRI Events flipkart shopping

Around The World

Our Publications