CRI Events activates 'One Touch Response' in bid to make Delhi safe
One Touch Response has set out to right all the wrongs in Delhi/NCR via their mobile app and promise to be a tap away from you in case of any emergency. This private security company is run by professionals and also has strategically located OTR on-ground teams who are trained to deal with physical intimidation, first-aid, any other crises or just generally providing you a safer environment. They will show up to help you in any emergency situation, within minutes and your calls are connected to their Command & Control Centre within seconds, once you press the alert button.
To let Delhi -NCR know more about this great initiative, CRI Events Pvt Ltd came up with variouscreative ideas. During the month long campaign, innovatively designed installations were setup at several Malls and RWAs with a biking awareness tour happening simultaneously across the region. The mall installation was a unique setup where a shelter was created, the seats of which played musical notes on being pressed. The idea behind was to promote that one touch could raise an alarm and get you back to safety in times of emergencies. People won instant gifts on successfully playing a tune. This turned out to be a major attraction for all. These installations were set up in Cyberhub, Galleria, Sec 29 Gurgaon, Ambience Mall, RWAs of Delhi & Gurgaon. Bikers with bikes that had the One Touch Response branding moved around Delhi & Gurgaon for a week each.
Rahagiri, Delhi sawunique one touch branded vintage cycles grabbing eyeballs on 14th June ’15. Bouncers in One Touch Response T-shirts also travelled in the metro on various routes throughout the month of June to create further awareness. “Thanks to Team CRI, Akash, Laxman, Sahil, Swapnil and all did a brilliant job. The activity turned out to be a great success and was a wonderful experience for our whole team. The fact that we were working for such a great initiative made the experience even better. We all look forward to many more such activations in the future.” says Mr. Gaurav Arora – Head Activations, CRI Events Pvt Ltd.
Despite our confident claims, there really aren’t a lot of people who would come to help us out in an emergency. ‘One Touch Response’ service might just end up being our new best friend if we ever have to face any emergency situation.
“Conceived by a group of individuals to check the deteriorating security and safety environment for in Delhi NCR, the dream was to democratize safety to the ordinary citizen and provide complete peace of mind to as many as possible. With this thought, we launched the One Touch Response Emergency Services in Delhi and NCR, and partnered with CRI events for all activations. They understood our ethos and our strategy came up with innovative outreach solutions to reach out to our identified TG. We are already sitting on 1000 plus leads with the outreach program just half way through. Thank you CRI for truly partnering this with us”, said Priya Batra, Head Marketing, One touch Response Services.
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