CHANNEL V GETS READY WITH THE FIFTH EDITION OF MICROSOFT VFEST 2015’
Channel V brings the 5th edition of the largest Indian youth festival - Microsoft VFest 2015. Over the last few years the fest has earned immense popularity among youngsters. To represent the energetic vibe and effervescent spirit of the fest, Bollywood heartthrob Varun Dhawan has been signed on for his strong youth connect. The young actor is confirmed as the headlining act for the festival this year, and will also be seen making an appearance on the official launch promo. The Microsoft VFest 2015 finale is scheduled to take place on the 13th & 14th February, 2015 in the country’s party capital - Goa. On air, the finale will play out on 7th and 8th March, 2015 only on Channel V. The title sponsor for the festival is Microsoft.
Initiated by India’s leading youth entertainment channel Channel V, VFest is a first of its kind pan India college festival. Undertaken to create a national level platform for students from all fields and turfs to congregate, the festival records the largest footfall as compared to any other college level fest in the country.
With the onset of its 5th year, the extravaganza has been re branded as VFest from its earlier title –Indiafest. This time round, youth from all over the country are invited to bring out the hero in them, as they compete against the best of the best. All aspiring participants can register on the official website of VFest- www.vfest.in for the event of their choice from December 2014 – January 2015. All registered entries from the website will be skewed and shortlisted by Channel V.
The finale, a two day extravaganza will be held in Baga grounds in North Goa. All India zonal winners will come together to compete for the much coveted VFest trophy. With over 30 events ranging from sports, art, literature to music, dance, theatre, fashion & more, the finale will be packed with competitions, workshops, seminars, student activities & engagements and performances by renowned artists.
Speaking on the event, Mr. Ajit Thakur, EVP and Business Head – Channel V said “VFest has brought us immense pride every year. Our country is thriving with young talent; however the avenues to showcase them are few and far between. Hence the fest was conceived with the aim of providing this energetic and ambitious section of society with an established platform. Year after year, it gives us great pleasure to provide a larger than life and much deserved opportunity to young individuals.VFest is in its fifth year now and the response has been overwhelming every year”
Commenting on the association with India’s biggest youth festival, Raghuvesh Sarup, Director - Marketing, Nokia India Sales Pvt. Ltd. (a subsidiary of Microsoft Mobiles Oy), said, “India’s youth is energetic and brimming with talent; that talent needs to be recognized and given a platform to be showcased. Youngsters today have numerous ideas and even more ways to express them. Microsoft Mobiles has always tried to play the role of an enabler by empowering the youth to showcase their talent at the right platforms. VFest is a great platform with a successful history and a scale that connects the whole country. This association will help us be a part of another initiative that recognizes and promotes talent.”
In 2014, the event recorded over 60,000 foot fall for the grand finale and over 34,231 registered participants. Each year, the festival gets bigger and better, beating itself in terms of scale, grandeur, participation and footfall.
Around The World