CEAT partners with Mahindra Adventure for off-road expeditions
The first expedition, the Monastery Escape Drive, started from Delhi on 17th June 2018.
Well known Indian tyre manufacturer, CEAT Ltd, the flagship company of RPG Enterprises has announced its collaboration with Mahindra Adventure, which has been hosting some of the most challenging expeditions across the country. In its eighth edition, CEAT and Mahindra Adventure will organize rides across the most adventurous and beautiful landscapes in the Indian topography. The first expedition, the Monastery Escape Drive, started from Delhi on 17th June 2018.
These expeditions go through some of the most difficult terrains in harsh weather and it becomes crucial to ensure highest safety standards for the participants. To complement the sturdy Mahindra vehicles, CEAT will supply tyres to participating vehicles making sure that the journey is safe and comfortable. The tyres will help participants tackle the rough terrains with complete confidence.
Commenting on the association, Nitish Bajaj, Vice President Marketing CEAT Limited said, “We are delighted to be associated with Mahindra Adventure in its eighth edition. Mahindra Adventure is a leading property for off-roading in India. CEAT’s focus towards safety, grip and stability, a vital component for off-roading journeys, has been a key driver for our association. We hope to provide a safe and smart driving experience to all the participants yet again.”
The journey will comprise of several multi-day events including expeditions such as the Monastery Escape, Bhutan Escape, Spiti Escape, Everest Base Camp and Authentic Bhutan.
“In keeping with our promise of providing adrenaline pumping challenges and escapes under Mahindra Adventure, we are pleased to announce our association with our partner CEAT. The expeditions leverage the changing aspirations and lifestyles of the youth of India. Further, the journey also aims to celebrate the incredible landscapes by connecting exotic locales in tough and rugged Mahindra vehicles. So here’s your chance to start your engine and & get ready to get lost in the breathtaking views,” said Veejay Ram Nakra, Chief of Sales and Marketing, Auto, Mahindra Auto.
Around The World