CAB executes launch of Rado ‘Esenza Ceramic Touch’


To celebrate International Women’s Day, leading watch brand, Rado, hosted an event at Aqua, Park Hotel,New Delhi, with guest of honour and brand ambassador Lisa Ray to unveil the RadoEsenza Ceramic Touch.

The Esenza Ceramic Touch is a model designed exclusively for ladies, and the launch event reflected this style with a striking white theme and decor. Lisa Ray made a grand entrance at the poolside event, presenting the new Esenza to the guests with her usual natural glamour and poise. In-keeping with the technology that Rado has created for the Esenza, the watch and its features were presented through a 3D mapping sequence.

The event was organized by CAB.

Speaking at the event, Rado Brand Ambassador Lisa Ray said, “I am very excited to be here at the launch of the beautiful RadoEsenza Ceramic Touch. This is a watch that suits any style and really exudes femininity and beauty. I am very proud to be a part of this presentation at an occasion that celebrates women.”

Through the combination of lightweight, scratch-resistant and hypoallergenic ceramic with the latest technology and the most emotional of all the human senses, Rado yet again showcases its prowess in creating products of lasting beauty. Controlled by the gentle press and sweep of a finger along the side of the case – left for hours and right for minutes – time can be made to fly by or turned back in a single stroke.

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