Burda Media launches Indian version of leading luxury platform, lifestyleasia.com
The official launch of the product’s arrival will be held in tandem with a celebration of India’s luxurymakers on December 7, in Mumbai.
Burda Media India has announced the launch of the local edition of Asia’s leading international luxury platform,lifestyleasia.com. After Hong Kong, Singapore, Thailand and Malaysia, India will be the fifth market forlifestyleasia.com. The soft launch was done recently, while the official launch of the product’s arrival will be held in tandem with a celebration of India’s luxurymakers on December 7, in Mumbai
Preetika Mathew, former Editor-in-Chief of Better Homes & Gardens India, has been appointed Content Director. Prior to this, Mathew was Executive Editor at Harper’s Bazaar India and a senior contributor in the luxury and fashion sectors.
Commenting on the launch, Mathew said, “The Indian edition of lifestyleasia.comis going to become the definitive guide to the best in luxury lifestyle in the country. Through cutting-edge features on fashion, design, accessories, dining, travel, arts and culture, home beauty, auto, tech, and weddings, we seek to cover everything that defines luxury living in India.”
“Our focus is content that is relevant to Indian consumers that we will deliver through engaging videos, long-format articles and short pieces for on-the-go consumption”, she added.
For Burda Media India,lifestyleasia.com is its first launch of a digital-first brand in India. In addition, lifestyleasia.com’s new technology platform has been built by leading American agency Wondersauce. They specialise in creating best-in-class content experiences for the modern consumer and has recently worked for clients such as GQ and specialist watch site Hodinkee.
Björn Rettig, CEO of Hubert Burda Media India said, “Lifestyleasia.com has a competitive advantage due to its commitment to constant technical innovation,
internal data intelligence and creative sales approach. Our team has extensive expertise in new technologies, online writing, video production and social media.”
In addition to celebrating the launch of lifestyleasia.com with India’s leading lights of the luxury industry, Burda Media India is also planning a strong launch campaign which includes a series of luxury pop-up events, luxury mall and airline lounge visibility, promotion across Burda Media’s media brands and a strong digital campaign.
Around The World